Brand Tone

Empathetic, playful, trustworthy, and safety-conscious.

Brand Values

• •Empathy & Support: Understanding and addressing the challenges parents face during teething.
• •Safety & Quality: Prioritizing safe, non-toxic, BPA-free, food-grade materials for babies.
• •Comfort & Relief: Providing effective soothing solutions for teething discomfort.
• •Child Development & Play: Offering toys that not only soothe but also encourage sensory development and play.
• •Family-Centric: Rooted in personal parenting experience and a desire to help other families.
• •Practicality: Designing products that are easy for parents to clean and use.

Best Practices

• •Use language that shows you get the challenges and joys of this stage (e.g., "sleepless nights," "sore gums," but also "joy," "comfort").
• •Prioritize "Safe & Gentle": Consistently highlight the safety of materials (BPA-free, food-grade silicone) and the gentle nature of the products on a baby's gums.
• •Use descriptive, slightly playful language when talking about product designs and the joy they bring.
• •Tell the Founder's Story (Subtly or Directly): Weaving in the origin story of being "born from real parenting moments" and a "mum of three" reinforces authenticity and relatability.
• •Maintain consistency in tone across all communications to build a recognizable brand identity.

Social Perception

High-quality, effective teething solutions that are safe, fun, and thoughtfully designed for babies and their parents.

Copy Examples

• •Let the happy gurgles begin!
• •Experience the gentle difference.
• •Our colorful, easy-to-grip teethers are designed for maximum comfort and sensory fun, making this milestone a little smoother for your little one.
• •Sweeten your baby's teething journey with our delightful range of teethers.
• •Designed by a mum, for mums, to bring comfort and joy to your little one's teething experience.