Brand Tone

Informative, Professional, Promotional, Value-Driven, Approachable, Enthusiastic, Reliable

Brand Values

• •Extensive Range/Selection
• •Competitive Pricing/Value
• •Customer Service & Satisfaction
• •Quality Products
• •Expertise/Knowledge
• •Reliability/Trust (Established)

Best Practices

• •Develop a Core Messaging Document: Clearly define the brand's mission, values, target audience, and key selling propositions (e.g., range, price, Australian-owned, service). This document should be the foundation for all copy.
• •Prioritize Clarity and Information: Given the nature of the products, ensure copy is straightforward, highlights key features and benefits, and provides necessary technical information where appropriate, reinforcing the informative and expert aspects of the tone.
• •Emphasize Value and Range: Consistently weave in messaging about competitive pricing, special offers, and the breadth of the product selection, aligning with the value-driven tone.
• •Maintain an Approachable Australian Voice: While professional, infuse a friendly and helpful tone. Use clear, direct language. Acknowledge the family-owned Australian business aspect where relevant to build trust and relatability.
• •Adapt Slightly for Channel, but Keep Core Consistent: While website copy might be more formal and detailed, social media can be slightly more casual and conversational. However, the core values of providing quality tools, good value, and helpful service should remain evident across all platforms. Avoid jargon where simpler terms suffice, ensuring accessibility for a broader audience of DIYers and professionals.

Social Perception

Customers Likely Perceive Tools Galore As: A comprehensive source for a wide variety of tools from major brands. A retailer focused on offering good deals and competitive prices. An established Australian business. Helpful and responsive, particularly on social media for inquiries.

Copy Examples

• •Headline: Stop Searching, Start Building. Your Project's Perfect Tool is Here. Body: At Tools Galore, we've spent over 30 years curating Australia's biggest independent tool range. From power tools to hand tools, get top brands at prices that work for your budget. Quality gear, expert advice – that's our promise.
• •Headline: EOFY Power Up! Massive Deals on Brands You Trust. Body: Don't miss out! Tools Galore's End of Financial Year sale is ON. Score incredible savings on Milwaukee, DeWalt, Makita, and more. Your workshop deserves an upgrade, and so does your wallet. Shop online or visit us in Dandenong & Tullamarine.
• •Headline: Got a Tough Job? We've Got the Tough Tools. Body: From heavy-duty construction to precise automotive work, Tools Galore has the professional-grade equipment you need to get it done right. As a family-owned Aussie business, we stand by our quality and service. What are you working on today?
• •Headline: Your Tools. Your Price. Your Way. That’s the Tools Galore Guarantee. Body: We believe in giving you the best selection without the premium price tag. Explore thousands of tools online or get hands-on advice at our Dandenong and Tullamarine stores. Powering your projects since 1991.
• •Headline (Social Media Focus): Tool Tip Tuesday! 🛠️ Thinking about [specific tool type, e.g., a new drill]? Our latest blog post breaks down the top features to look for. [Link to Blog]. Get the right tool for the job, every time, with Tools Galore! Have a question? Drop it in the comments! #ToolsGalore #ToolTips #AussieTradies