Tono de Marca

Empowering, supportive, community-focused, enabling, bold, energetic, fan-oriented, approachable, and passionate.

Valores de Marca

• •Creativity and Empowerment
• •Quality
• •Passion and Community
• •Accessibility

Mejores Prácticas

• •Maintain the "Empowerment" Narrative: Always position the brand as a helper and an enabler. Use language like "we help you," "your projects, elevated," and "create with ease" to reinforce this core value.
• •Segment Your Voice: Recognize the two distinct audiences (crafters and sports fans) and tailor the tone accordingly. The voice for crafters should be more instructional and supportive, while the voice for fans can be more energetic and colloquial.
• •Use Inclusive, Community-Oriented Language: Employ terms like "we," "us," and "your" to foster a sense of belonging. When targeting sports fans, use relevant hashtags and community slang (e.g., #BillsMafia) to show authenticity.
• •Highlight the "Why" Behind the Products: Don't just sell a digital file or a shirt; sell the end result. For vectors, it’s the ability to create a professional-looking product. For apparel, it’s the feeling of community and pride.
• •Be Passionate and Authentic: The brand was born from a passion for design and community. Let that genuine enthusiasm show in the copy. Share the story of why certain designs were created and celebrate the creative work of customers who use the digital files.

Percepción Social

Perceived as a valuable resource and facilitator for the design community, providing tools for creative projects. For apparel customers, it's seen as a source of unique, fan-driven merchandise. The brand also has a positive customer service reputation, noted for great items and fast shipping.

Ejemplos de Copy

• •Stuck on your next Cricut project? Don't let design hold you back. Our library of ready-to-use vector graphics is here to help you create something amazing. Download, cut, and create with confidence.
• •Game day is calling. Show up in style with our new tiger stripe collection, designed for the boldest fans in Buffalo. #BillsMafia #BuffaloStyle
• •We started Too Fresh Designs with a simple mission: to empower creativity. Whether you're a seasoned crafter looking for the perfect design element or a die-hard fan wanting to wear your pride, we've got something fresh for you.
• •Your Next Project Starts Here | New SVG Designs Inside!
• •Crafted for the true fan, this isn't just another tee. It's a statement. Made with a premium, soft-touch fabric and featuring our exclusive design, it’s the perfect way to show your team spirit, from the stadium to the street.