Brand Tone

Playful, Quirky, Enthusiastic, Passionate, Friendly, Approachable, Down-to-Earth, and Authentic.

Brand Values

• •Creativity and Self-Expression
• •Bohemian Lifestyle
• •Quality and Comfort
• •Community and Connection
• •Joy and Fun
• •Sustainability (for Honey Bunch label)

Best Practices

• •Embrace Playful Language: Use lively verbs, evocative adjectives, and don't be afraid of a little cheekiness or whimsy (e.g., "make your heart do a little happy dance," "hyperactive kangaroo").
• •Speak from the Heart: Share genuine enthusiasm and passion for the products and the bohemian lifestyle. Let the founder's voice and story ("I'm Lizzeee...") infuse the brand's communication.
• •Focus on Feeling and Experience: Describe how the clothes make you *feel* (e.g., "feel like a rock star," "ignite your soul," "light and breezy"). Connect products to experiences (adventures, festivals, everyday joy).
• •Build Community: Use inclusive language ("Tonketti Tribe," "Hi ladies!," "we've got you"). Encourage interaction and make customers feel part of something special.
• •Stay Authentic and Down-to-Earth: Maintain a friendly, approachable, and slightly informal tone. Share the brand's roots and values (family, creativity, Kuranda life) to build trust and connection. Avoid overly corporate or stuffy language.

Social Perception

Highly Positive, Trusted Source for Boho Fashion, Excellent Customer Service, Vibrant and Uplifting, Community Feel

Copy Examples

• •Headline: Unleash Your Inner Wanderer! ✨ Body: Our latest collection just dropped, bursting with sun-drenched hues and free-spirited prints. Perfect for chasing horizons or just chasing good vibes in your backyard. Dive into new arrivals and let your boho heart lead the way! #TonkettiTribe #BohoMagic
• •Headline: Twirl-Worthy Dresses for Your Next Adventure! 💃 Body: Got plans? Or just love a dress that makes you feel like a sunbeam? Our flowy, comfy, and oh-so-gorgeous dresses are here to make your heart sing. Handpicked for adventurers, dreamers, and every beautiful soul in between. Find your perfect swirl! [Link]
• •Headline: Warning: May Cause Excessive Compliments! 😉 Body: From vibrant Jaase prints to the effortless cool of our Honey Bunch label, get ready to turn heads! Our pieces aren't just clothes; they're conversation starters. Ethically sourced, designed for joy, and ready to join your story. What will you choose? #DressHappy #BohemianStyle
• •Headline: From Kuranda with Love (and a Sprinkle of Boho Dust!) 🌿💖 Body: Hey gorgeous! Lizzeee here, still living my creative dream in our little slice of paradise. Every piece at Tonketti is chosen with passion, hoping to bring a bit of that Kuranda magic and bohemian spirit into your life. Come say hi online or in-store! #FamilyBusiness #KurandaVibes
• •Headline: Comfort Meets Chic: Your Everyday Bohemian Escape. Body: Who says you can't have it all? Our collection blends the softest, most breathable fabrics with designs that let your unique style shine. Feel as good as you look, whether you're festival-bound or enjoying a quiet cuppa. Effortless, expressive, and exclusively Tonketti. [Link to Shop] #SustainableStyle #ComfortIsQueen