Brand Tone

friendly, vibrant, enthusiastic, and slightly quirky

Brand Values

• •Creativity and Individual Expression
• •Quality
• •Customer Focus & Service
• •Community
• •Joy and Positivity
• •Evolving and Fresh
• •Ethical Considerations (emerging)

Best Practices

• •Embrace Playfulness and Enthusiasm: Use vibrant language, exclamation points where appropriate, and convey a genuine excitement for the products and the lifestyle they represent. Think "happy dance" and "boho magic."
• •Keep it Friendly and Relatable: Write as if you're talking to a friend. Use a conversational style and avoid overly formal or technical jargon. Make customers feel welcome and understood.
• •Highlight Uniqueness and Creativity: Emphasize what makes Tonketti Trading different – the quirky, eclectic, and often locally-inspired or designed items. Use words that evoke individuality.
• •Focus on the Feeling: It's not just about the clothes, but how they make the customer feel – confident, comfortable, joyful, free-spirited. Connect the products to positive emotions and experiences.
• •Maintain a Touch of Whimsy and Charm: Reflect the "quirky" and "wonderfully creative" spirit of Kuranda and the brand itself. Don't be afraid to be a little different and memorable in your descriptions and calls to action.

Social Perception

Tonketti Trading is generally perceived very positively by its customers and the local community. They are seen as a source of beautiful, unique, and high-quality bohemian clothing and gifts. Customers appreciate the personal touch, friendly service, and the comfortable, stylish nature of their clothing. The brand is often described as a "hidden gem" or a "must-visit" in Kuranda. They have built a loyal customer base, with many repeat online buyers.

Copy Examples

• •Headline: Unleash Your Inner Bohemian Goddess! ✨ Body: Tired of the same old styles? Dive into Tonketti Trading's vibrant world of unique, free-spirited fashion that’s as comfortable as it is captivating. Find your next adventure-ready outfit today! #BohoMagic #TonkettiStyle
• •Headline: Kuranda's Quirky Charm, Delivered to Your Doorstep. 🌴 Body: Get that "happy dance" feeling with our eclectic collection of fashion, gifts, and homewares. Lovingly curated and packed with personality, just like our little slice of paradise. Shop online and let us bring the good vibes to you! #UniqueFinds #SupportSmall
• •Headline: WARNING: May Cause Extreme Comfort & Compliments. 😉 Body: Our customers rave about the feel and fit of our bohemian-inspired pieces. From flowy dresses to effortlessly chic tops, discover clothing you’ll want to live in. Quality style that speaks for itself. #ComfortIsQueen #BohoVibes
• •Headline: Not Just Clothes, It's a Mood. Elevate Your Everyday. ☀️ Body: Inject some joy and creativity into your wardrobe! Tonketti Trading offers pieces that let your true self shine. Explore our latest arrivals and find something that makes you feel like a rock star. #FeelGoodFashion #ExpressYourself
• •Headline: Your Adventure Wardrobe Awaits! (And it's STUNNING). 🔥 Body: Planning your next escape or just want to feel fabulous? Our collection of retro and gypsy-inspired styles is perfect for making memories. Shop now for head-turning outfits that are ready for anything. #WanderlustStyle #BohemianDream