Brand Tone

Inspirational, empathetic, and empowering. Direct yet warm and supportive, speaking to a 'sister-friend' while also conveying confident, stylish sass and resilience, encouraging women to be 'their own kind of BeYOUtiful'.

Brand Values

• •Empowerment and Confidence
• •Purpose from Pain
• •Quality and Craftsmanship
• •Faith and Inspiration
• •Community and Sisterhood

Best Practices

• •Lead with the 'Why': Always connect the product back to the brand's mission of empowerment, starting with emotional benefits before features.
• •Use 'Sister-Friend' Language: Write in a warm, personal, and supportive tone, using words like 'we,' 'us,' and 'sister' to build connection.
• •Embrace Vulnerability and Strength: Acknowledge emotional pain directly, but pivot to hope, strength, and resilience for authenticity.
• •Incorporate Faith-Based and Inspirational Language Naturally: Weave in phrases like 'crown of excellence' or 'God's Graffiti' where appropriate, ensuring authenticity.
• •Segment Your Messaging: Tailor specific language for different audience segments (e.g., 'fly girl' for trend-focused, empathetic for medical hair loss).

Social Perception

Toni Irby is perceived as an inspirational figure, a master of her craft, and a community pillar making a positive impact. The brand is seen as a source of restored confidence and freedom, offering solution-oriented business addressing hair loss with dignity, care, and excellence.

Copy Examples

• •They say blondes have more fun, but we say confident women have it all. This isn't just a new hairstyle; it's a new perspective. Your crown of excellence is waiting. #CustomGloryWigs #ItsMoreThanJustAWig #StyleYourConfidence
• •Ms. 'Ready! Set! Go!' For the businesswoman on the go who needs her look to be as sharp as her mind. Our 'Straight no Chaser' collection offers timeless, sleek styles that mean business. Effortless style, undeniable power.
• •A message from Toni ❤️: I started Custom Glory Wigs because I know how it feels when a part of you feels lost. But I also know the power of finding it again. This is more than just hair. This is about being clothed in strength and dignity, and laughing without fear of the future. This is your safe place to breathe. Let's find the you that you've been missing. #BeYOUtiful
• •The 'Enough' Wig: A bold and beautiful reminder that you are, and have always been, enough. This unit is crafted with care to reflect the strength, courage, and integrity within you. It’s not about changing who you are; it’s about revealing your glory. Wear it and remember: you are complete.
• •The 'Dirty Little Secret' Stops Here. For too long, women have suffered in silence with hair loss. Custom Glory Wigs was created to end that. We provide beautifully tailored, non-surgical hair replacement solutions that empower and inspire. It’s time to trade the mask for a crown. Let us help you feel like yourself again.