Brand Tone

Empathetic, supportive, informative, reassuring, natural, friendly, and hopeful (for gut health products). Energetic, powerful, effective, bold, and results-driven (for performance supplements).

Brand Values

• •Health & Wellness
• •Natural Solutions
• •Efficacy
• •Transparency
• •Empathy & Understanding
• •Quality
• •Affordability/Value

Best Practices

• •Develop a Brand Voice Guide: Clearly document the tone (e.g., empathetic, informative for gut health; energetic, bold for performance), core messaging, "do's and don'ts" for language, and target audience personas for each product line if they differ significantly.
• •Prioritize Empathy and Understanding (for Gut Health): Use language that acknowledges the customer's discomfort and positions Ommi as a supportive partner in their wellness journey. Avoid overly clinical or dismissive terms.
• •Highlight Natural and Clean Aspects (for Gut Health): Consistently use terms like "natural," "plant-based," "clean ingredients," and "gentle" when describing the gut health products.
• •Focus on Benefits, Not Just Features: Translate ingredients and product attributes into tangible benefits for the customer (e.g., "reduces bloating so you can enjoy your meals," "boosts energy for a more powerful workout").
• •Maintain Clarity and Distinction Between Product Lines: If "Taste Ommi" is the brand for gut health and "Ommi Nutrition" is for performance supplements, ensure marketing materials, especially the website, clearly direct users and use a tone appropriate to each line. Avoid mixing messages in a way that could confuse consumers about what a specific "Ommi" product is for.

Social Perception

Perceived as a supportive and natural solution for common digestive issues like bloating (for gut health). Seen as a provider of potent pre-workout supplements (for performance supplements). Potential for brand confusion if the gut health and performance supplement identities are not clearly delineated.

Copy Examples

• •Headline for Social Media Ad: Tired of battling bloat? Find your daily comfort with Ommi's natural gut health blend. Gentle relief is just a scoop away.
• •Email Subject Line: Reclaim Your Comfort: How Ommi Supports a Happier Gut, Naturally.
• •Instagram Caption: That feeling when your tummy is happy and calm? ✨ That's the Ommi effect. Our plant-based superfood mix is designed to gently soothe and support your digestive wellness. What's your favorite way to enjoy Ommi? #GutHealth #BloatRelief #TasteOmmi #NaturalWellness
• •Product Page Snippet: Crafted from personal experience, Ommi’s Daily Bloat & Gut Health Mix understands your struggle. We’ve combined nature's best—like ginger, peppermint, and fennel—to help you feel lighter, brighter, and more comfortable in your own skin.
• •Testimonial Lead-in: Real stories, real relief. See how Ommi is helping people say goodbye to digestive discomfort and hello to happier days.