Brand Tone

Approachable and Friendly, Inspiring and Stylish, Helpful and Knowledgeable, Passionate and Authentic, Playful/Sassy

Brand Values

• •Quality
• •Authenticity
• •Creativity
• •Customer Satisfaction & Service
• •Sustainability/Responsibility
• •Supporting Local/Canadian

Best Practices

• •Embrace "Approachable Expertise": Write as if you're a knowledgeable and stylish friend offering advice. Be informative and confident in your products without being condescending or overly formal. Use clear, concise language.
• •Inject Personality (with a "Dash of Sass"): Don't be afraid to use a bit of humor, a witty remark, or a playful tone where appropriate, reflecting their stated value. This makes the brand more relatable and memorable.
• •Highlight Core Values Consistently: Weave in mentions of "Canadian-made," "quality craftsmanship," "sustainability," and "authentic design" naturally within product descriptions, social posts, and emails. This reinforces what the brand stands for.
• •Focus on the "Why" (Style Remedy): Connect products to the customer's desire for a stylish, comfortable, and personalized home. Frame Tonic Living as the solution or "remedy" to their decor challenges.
• •Maintain Visual and Verbal Synergy: Ensure the copy's tone aligns with the visual aesthetic (modern, cozy, stylish). For example, if an image is light and airy, the copy should complement that feeling. This creates a cohesive brand experience.

Social Perception

Highly Regarded for Quality, Excellent Customer Service, Stylish and Unique Products, Trusted Canadian Brand, Reliable and Professional

Copy Examples

• •Instagram Post (New Pillow Collection): Tired of blah? 👋 Say hello to the pillow refresh your sofa has been dreaming of! Our new collection is packed with personality, quality you can feel, and that little dash of sass you’ve come to love. 😉 Made with love, right here in Toronto. Tap to explore the magic! #TonicLiving #HomeDecor #NewCollection #CanadianMade #PillowTalk #StyleRemedy
• •Email Subject Line (Fabric Sale): Unleash Your Inner Designer: Fabrics That Inspire (Now on Sale!) Email Body Snippet: Dreaming of a DIY project that screams 'you'? At Tonic Living, we believe your home should be as unique as you are. Dive into our curated collection of designer fabrics – from bold prints to luxurious textures – and find the perfect material to bring your vision to life. And for a limited time, get [X]% off! Let's make some magic together. ✨ #TonicLiving #FabricLove #DIYHome #InteriorDesign
• •Website Banner (Brand Introduction): Real Homes. Real Style. Real People. Tonic Living: Your remedy for a home that feels perfectly *you*. Explore Canadian-made pillows, fabrics, and decor.
• •Facebook Ad (Targeting Home Renovators): Putting the finishing touches on your reno? Don’t just decorate, *curate*! Tonic Living offers high-quality, Canadian-made pillows, custom drapery, and unique fabrics to create spaces that are lived-in, loved, and unmistakably yours. Need a little guidance? Our design experts are here to help! Visit us online or in our Toronto showroom. #TonicLiving #HomeRenovation #InteriorStyling #MadeInCanada #DreamHome
• •Product Description Snippet (for a vibrant pillow): Meet the [Pillow Name] – it’s not just a pillow, it’s a conversation starter! Crafted with our signature attention to detail and designed to inject a burst of joy into any room. Because life’s too short for boring decor, right? Ethically made in Canada, because we care about the good stuff. #TonicLivingPillows #BoldDecor #HomeAccents #QualityCounts