Brand Tone

Humorous & Witty, Relatable & Casual, Youthful & Trendy, Approachable & Friendly, Slightly Edgy/Sarcastic (at times)

Brand Values

• •Self-Expression & Individuality
• •Humor & Lightheartedness
• •Relatability & Connection
• •Creativity & Originality
• •Community (implied)

Best Practices

• •Know Your Audience Deeply: Understand their slang, their sense of humor, what they're talking about online, and what makes them laugh. Your copy should sound like it's coming from someone who "gets" them.
• •Embrace Wit and Wordplay: Actively look for opportunities to inject cleverness, puns, or humorous observations into your captions, descriptions, and even microcopy (like button text). Don't force it, but keep it in mind.
• •Stay Authentic to the Humor: If the humor is sarcastic, be consistently (mildly) sarcastic. If it's goofy, lean into that. Avoid trying to be everything to everyone; stick to the core humorous style that defines Tonguetied.
• •Use a Conversational, Informal Style: Avoid overly formal or corporate language. Write as if you're talking to a friend. Use contractions, casual phrasing, and even emojis where appropriate (especially on social media).
• •Create a "Brand Voice Guide" (even a simple one): Outline key characteristics of your tone (e.g., "witty," "relatable," "never mean-spirited"), list some "do's and don'ts" (e.g., "Do: use pop culture references. Don't: use offensive humor"), and include examples of on-brand copy. This helps ensure consistency, especially if multiple people are creating content.

Social Perception

Fun and Amusing, Unique and Distinctive, Relatable, Good for Gifting, Youth-Oriented

Copy Examples

• •Instagram Post (New T-shirt): "Warning: Wearing this tee may cause spontaneous compliments and uncontrollable giggles. You've been warned. 😉 New drop live now – snag yours before it's just a funny memory! #TonguetiedApparel #FunnyTees #WearYourWit"
• •TikTok Video Caption (Packing an order): "Shipping out another dose of awesome. Pretty sure this hoodie is about to become someone's new emotional support garment. 📦😂 #TonguetiedApparel #SmallBusiness #HumorHeals"
• •Product Description (Website): "This crewneck is basically a hug you can wear. Perfect for those days when adulting feels optional and comfort is mandatory. Made with soft stuff, witty stuff, and a little bit of 'don't talk to me before my coffee' energy."
• •Email Subject Line (Sale): "Your wardrobe called, it's craving some humor (and a discount!). 😉"
• •Pinterest Pin Description: "Current mood: this shirt. 💁‍♀️ Express your inner sarcasm without saying a word. Perfect for introverts, extroverts who need a break, and everyone in between. #SarcasticTees #TonguetiedStyle #FunnyQuotes"