Brand Tone

Value-oriented, Trustworthy, and Customer-Focused

Brand Values

• •Quality Assurance
• •New Zealand Identity
• •Customer Satisfaction
• •Specialization/Experience
• •Convenience
• •Value

Best Practices

• •Emphasize "NZ Owned": Consistently weave in the "100% New Zealand owned and operated" message to build local trust and appeal.
• •Focus on Value: Highlight competitive pricing and potential cost savings for customers.
• •Reinforce Trustworthiness: Use terms like "Quality Guaranteed" and showcase their 13 years of experience.
• •Underpromise and Overdeliver: Ensure customer service aligns with the "100% customer satisfaction guarantee."
• •Showcase Convenience: Promote easy online ordering, fast dispatch, and free shipping options.

Social Perception

A reliable, affordable, and trustworthy New Zealand-owned supplier of quality printer cartridges.

Copy Examples

• •"100% New Zealand owned and operated cartridge specialists with 13 years of experience."
• •"Save up to 85% on printing costs with our compatible cartridges. Quality Guaranteed!"
• •"Price Beat Guarantee - find a better price, and we'll beat it!"
• •"Enjoy fast, free shipping on orders over $XX. Order online today!"
• •"Print with confidence knowing our cartridges are quality guaranteed."