Brand Tone

Sophisticated & Design-Conscious, Innovative & Passionate, Enthusiast-Focused & Community-Oriented, Premium & High-Quality

Brand Values

• •Observe keenly. Create Mindfully. Enjoy abundantly.
• •Innovation & Problem-Solving
• •Design & Aesthetics
• •Quality & Craftsmanship
• •Elevating the User Experience
• •Passion for Music & Vinyl Culture

Best Practices

• •Emphasize Sophistication and Design: Use elevated language that speaks to a discerning audience. Highlight the aesthetic appeal, craftsmanship, and how the product enhances a space. (e.g., "functional aesthetics," "design connoisseurs," "sophisticated listening rooms").
• •Focus on the "Why" – The Joy of Discovery: Connect with the emotional aspect of collecting and listening to vinyl. Emphasize how Toneoptic helps users rediscover and engage more deeply with their music. (e.g., "activates your record collection," "intuitive and engaging," "forgotten gems glimmer again").
• •Highlight Innovation and Uniqueness: Clearly communicate the patent-pending design and how it solves a problem that traditional storage doesn't address. Use terms that convey its groundbreaking nature. (e.g., "literal revolution," "changes the way you will look at vinyl forever").
• •Speak the Language of Vinyl Enthusiasts: Incorporate terminology and references that resonate with the target audience (e.g., "spines," "cover art," "deep tracks," "now spinning"). This builds authenticity and connection.
• •Maintain a Premium Feel: While being passionate and engaging, ensure the language reflects the high-quality, premium nature of the product. Avoid overly casual slang that might diminish its perceived value. Focus on the quality of materials and engineering.

Social Perception

Positive & Admired for Innovation, Seen as a Premium/Luxury Item, Appreciated for Functionality, Trusted & Well-Built

Copy Examples

• •Headline: Rediscover Your Collection. The Toneoptic rpm. Body: Tired of the same few records on repeat? Our revolutionary rotating storage lets you effortlessly flip through your vinyl, bringing hidden gems back to the surface. It's not just storage; it's an experience.
• •Headline: Where Design Meets Your Music. Body: The Toneoptic rpm isn't just built to store; it's designed to be showcased. Elevate your listening space with a piece that’s as passionate about aesthetics as you are about your vinyl.
• •Headline: Finally, Vinyl Storage That Understands Collectors. Body: Stop overlooking your deep cuts. Our patent-pending 90-degree rotation system makes every album accessible. Look over records without overlooking records.
• •Headline: The Art of Selection, Reimagined. Body: The satisfying flip, the visual discovery, the anticipation of the needle drop. The Toneoptic rpm brings back the tactile joy of choosing your next listen, beautifully.
• •Headline: Built for Your Legacy of Sound. Body: Crafted from 143 meticulously engineered parts and premium materials, the Toneoptic rpm is an investment in how you experience music, designed to last a lifetime.