Brand Tone

Friendly and Approachable, Playful and Fun-loving, Family-Oriented and Heartfelt, Confident and Quality-Conscious, Inspired and Adventurous, Slightly Nostalgic

Brand Values

• •Family and Togetherness
• •Quality and Durability
• •Fun and Joy
• •Comfort
• •Sun Safety
• •Australian Beach Lifestyle
• •Customer Focus
• •Sustainability

Best Practices

• •Embrace 'Family & Fun' in Every Message: Always circle back to the core values of family connection, joy, and creating memories. Use language that evokes warmth, shared experiences, and the delight of childhood.
• •Keep it Bright, Playful, and Positive: Reflect the vibrant designs and sunny disposition of the brand in your wording. Use energetic, optimistic language. Don't be afraid of a touch of lightheartedness and charm.
• •Highlight Quality with Confident (Not Arrogant) Storytelling: Talk about the superior materials, UPF50+ protection, and durability by weaving these benefits into narratives about family adventures and lasting wear, rather than just listing features.
• •Be Authentic and Relatable: Use an approachable, conversational style. Share genuine customer stories or create scenarios that families can identify with. Avoid overly formal or corporate jargon.
• •Visually Reinforce the Tone: Ensure that all accompanying imagery and visual content aligns with the friendly, vibrant, and family-focused tone of the copy. Encourage and use user-generated content that naturally reflects these values.

Social Perception

High-Quality Products, Loved for Matching Designs, Excellent Customer Service, Vibrant and Appealing Designs, Good Fit and Comfort, Premium Price Point, Justified by Quality, Positive Brand Association, Growing Eco-Consciousness Appreciated

Copy Examples

• •Headline: Dive into Dad & Lad Adventures! Body: Make this summer unforgettable with Tom & Teddy’s matching swim shorts. Super-soft, quick-drying, and bursting with colour – perfect for creating those priceless family moments by the water. Shop the collection and make a splash! Call to Action: Discover Your Match
• •Headline: Sunshine Sewn In. Memories Made Out. Body: Our vibrant, UPF50+ swimwear is designed for endless beach days and shared laughter. Inspired by the Australian coast, crafted for comfort and durability. Because the best memories are made in Tom & Teddy. Call to Action: Explore New Arrivals
• •Headline: More Than Just Swimwear, It's a Family Tradition. Body: From their first paddle to riding the waves together, Tom & Teddy is there for every splash. Our matching father and son shorts are built to last, just like the bonds you share. Call to Action: Start Your Tradition
• •Headline: Adventure-Ready, Dad-Approved, Kid-Loved. Body: Quick-drying, ultra-comfortable, and tough enough for any seaside escapade. Tom & Teddy swim shorts let them explore in style and safety, with unique prints that are as bright as their smiles. Call to Action: Gear Up for Fun
• •Headline: Gift the Bond. Gift Tom & Teddy. Body: Looking for that perfect Father’s Day treat or a special holiday surprise? Give the gift of shared style and unforgettable moments with our much-loved matching swimwear. Quality they’ll feel, memories they’ll cherish. Call to Action: Shop Gifts