Brand Tone

Friendly and Approachable, Playful and Fun-loving, Family-Oriented and Heartfelt, Confident and Quality-Conscious, Inspired and Adventurous

Brand Values

• •Family and Togetherness
• •Quality and Durability
• •Fun and Joy
• •Comfort
• •Sun Safety
• •Australian Beach Lifestyle
• •Customer Focus
• •Sustainability

Best Practices

• •Embrace 'Family & Fun' in Every Message: Always circle back to the core values of family connection, joy, and creating memories. Use language that evokes warmth and shared experiences.
• •Keep it Bright and Playful: Reflect the vibrant designs in your wording. Use positive, energetic language. Don't be afraid of a touch of lightheartedness.
• •Highlight Quality with Confidence, Not Arrogance: Talk about the superior materials, durability, and UPF50+ protection in a way that assures customers of the product's value and their well-being, without sounding boastful.
• •Be Authentic and Relatable: Share genuine customer stories or create scenarios that families can identify with. Use an approachable, conversational style rather than overly formal corporate speak.
• •Visually Reinforce the Tone: Ensure all imagery and visual content aligns with the friendly, vibrant, and family-focused tone. User-generated content featuring families enjoying their Tom & Teddy swimwear is excellent for this.

Social Perception

High-Quality Products, Loved for Matching Designs, Excellent Customer Service, Vibrant and Appealing Designs, Good Fit, Though Sizing Can Vary, Premium Price Point, Justified by Quality, Positive Brand Association, Growing Eco-Consciousness Appreciated

Copy Examples

• •Headline: Make a Splash with Dad: Unforgettable Summers Start with Tom & Teddy. Body: Create those picture-perfect beach days with our vibrant, super-soft matching swim shorts for fathers and sons. Quality that lasts, memories that last longer. Shop the collection! #TomAndTeddy #FatherSon #MatchingSwimwear
• •Headline: Sunshine Sewn In. Memories Made Out. Body: Inspired by the endless Aussie summer, our UPF50+ swimwear is designed for all-day comfort and fun. From building sandcastles to catching the first wave, do it together in Tom & Teddy. #BeachLife #FamilyAdventures #MadeForMemories
• •Headline: More Than Just Swimwear, It's a Family Tradition. Body: Tom & Teddy is about celebrating those special bonds. Our bold, durable designs are crafted for comfort and ready for every adventure. Start your tradition today. #FamilyFirst #Beachwear #QualitySwimwear
• •Headline: Adventure-Ready, Dad-Approved. Body: Quick-drying, super-soft, and built to explore. Our matching father and son trunks are as ready for action as you are. Discover your new favorite pair and dive into fun! #TomAndTeddyAdventures #MatchingTrunks #SunSafe
• •Headline: Gift the Bond. Gift Tom & Teddy. Body: Looking for that perfect Father's Day surprise or a special treat? Our matching swimwear is a gift of shared moments and sunny smiles. Beautifully crafted, wonderfully comfortable. #GiftIdeas #FatherAndSonBond #TomAndTeddyStyle