Brand Tone

Accessible Luxury: sophisticated and aspirational, yet smart, practical, and inclusive. The language is confident, knowledgeable, and focuses on quality and craftsmanship. It frames the choice as intelligent for consumers valuing quality and financial savvy, with a clean, direct, and elegant voice.

Brand Values

• •Accessibility
• •Quality
• •Intelligence/Savviness
• •Modern Elegance
• •Transparency

Best Practices

• •Always maintain transparency by using phrases like "Inspired By" or "Our Version Of." This builds trust, manages customer expectations, and clearly defines the brand's market position without making false claims.
• •While the value proposition is key, the primary messaging should revolve around the quality of the fragrance experience. Use descriptive, evocative language to describe the notes, the feeling, and the occasion. Talk like a luxury brand.
• •The "accessible luxury" tone must be supported by visuals. Invest in high-quality, minimalist photography and clean graphic design across all platforms. The product should look as good as it smells.
• •Briefly explain olfactory notes (top, middle, base), discuss sillage and longevity, and share the stories or moods behind your scent inspirations. This positions the brand as a knowledgeable authority and adds value beyond the product itself.
• •Encourage and feature user-generated content, testimonials, and positive reviews. Social proof is incredibly powerful in this market. When customers validate the quality and accuracy of the scents, it reinforces the brand's core values more effectively than any ad can.

Social Perception

Tom Parfum is generally perceived positively by fragrance enthusiasts and budget-conscious consumers who view it as a high-value product offering quality 'inspired-by' scents. While some skeptics exist, the brand is respected for successfully capturing the essence of popular luxury scents, making it a valuable player in the alternative fragrance market.

Copy Examples

• •Instagram Post - Headline: Your Daily Dose of Sophistication. Body: Why reserve luxury for special occasions? Experience the complex notes of rich leather and night-blooming jasmine, inspired by a timeless icon. The feeling of greatness is now part of your daily ritual. #TomParfum #AccessibleLuxury #ScentOfSuccess
• •Facebook Ad - Headline: Find the Scent That Tells Your Story. Body: From the smoky allure of oud wood to the fresh burst of Italian lemon, our library of fragrances is crafted for every identity. Inspired by the world's most desired scents, perfected for you. Discover your signature for less. Shop the collection now.
• •Website Banner - Headline: Smell Like a Million Dollars. Don't Spend It. Body: We unlocked the secret to luxury fragrances: it's all in the essence. By focusing on the highest quality ingredients instead of the high-fashion label, we bring you the scents you love at a price that makes sense. Make the smart choice.
• •Email Marketing Campaign - Subject: That Unforgettable Cherry Scent? It's Back. Body: Indulge in the intoxicating and playful aroma of ripe black cherry, bitter almond, and warm tonka bean. Our version of the legendary "Lost Cherry" is here to make a statement. Perfect for turning heads and breaking hearts. Get yours before it's gone again.
• •Product Description (Inspired by Tobacco Vanille) - Copy: An olfactory masterpiece. We began with the opulent essence of tobacco leaf, blending it seamlessly with creamy vanilla, cocoa, and a hint of dry fruit accord. This is not just a fragrance; it is an atmosphere. Warm, spicy, and endlessly confident, it wraps you in an aura of London gentlemen's clubs and unspoken prestige. Experience its remarkable longevity from day into night.