Brand Tone

friendly, playful, cute, and encouraging

Brand Values

• •Accessibility/Ease of Use
• •Creativity/Self-Expression
• •Quality
• •Fun & Playfulness
• •Affordability

Best Practices

• •Use Playful & Positive Language: Incorporate words like "cute," "adorable," "fun," "sparkle," "charming," "easy," and "lovely" to maintain a lighthearted and inviting tone.
• •Emphasize Ease & DIY: Consistently highlight how simple and convenient the products are for achieving great results at home, empowering users regardless of skill level.
• •Incorporate Emojis: Use relevant and cheerful emojis to enhance the playful and friendly feel of social media posts and website copy. ✨💅💖🐱🌸
• •Focus on Self-Expression & Fun: Frame nail art as a way to showcase personality and have fun, rather than just a beauty chore.
• •Maintain a Youthful & Energetic Voice: Keep sentences relatively short and engaging. Use exclamations where appropriate to convey enthusiasm. This aligns with trends like Y2K and character-based designs.

Social Perception

Customers perceive Tomoni Nail Art positively as a provider of high-quality, cute, and easy-to-use nail stickers that allow them to achieve professional-looking results at home. The brand is seen as fun and a go-to for unique and adorable nail art, especially for fans of characters like Hello Kitty and Kuromi.

Copy Examples

• •✨ Sparkle Your Style! ✨ Easy DIY Nails with Tomoni Nail Art! Get salon-gorgeous nails without the fuss! Our adorable stickers are super easy to apply and come in tons of cute designs. Express yourself! #tomoninailart #cutenails #diynails
• •Hello Cuteness! 👋🐱 Hello Kitty & Friends Nail Stickers Are Here! Your favorite Sanrio pals are ready to party on your nails! Shop our super cute and easy-to-use Hello Kitty, Kuromi, and My Melody nail stickers. Perfect for adding a playful touch to your look! #SanrioNails #KawaiiNails #Tomoni
• •Nailed It! 😉 Effortless Elegance in Minutes. From delicate florals to chic gold accents, find your perfect nail look with Tomoni. High-quality, long-lasting, and oh-so-easy to apply! Why wait for a salon? #NailStickers #EasyNailArt #TomoniStyle
• •Unwrap Your Inner Artist! 🎨 Fun & Fab Nail Stickers for Every Mood. Feeling fruity, floral, or fantastically whimsical? We’ve got a sticker for that! Dive into our world of playful designs and make your nails your canvas. So easy, so fun! #DIYManicure #ExpressYourself #NailArtFun
• •Quick, Cute & Compliment-Ready Nails! 🌟 Transform your nails in a flash! Our stickers are designed for a perfect, professional look that’s super simple to achieve at home. Get ready for the compliments! #TomoniNailArt #NailGoals #InstantGlam