Brand Tone

Professional, Knowledgeable, Passionate, Artist-Centric, Reliable, Trustworthy, Family-Oriented, Resilient, Direct, and Informative.

Brand Values

• •Quality
• •Safety and Compliance
• •Customer Focus & Service
• •Integrity and Legacy
• •Support for the Tattoo Community
• •Continuous Improvement

Best Practices

• •Emphasize Expertise and Quality: Always lead with the quality, safety, and professional-grade nature of the products. Use confident language backed by facts (e.g., "FDA-compliant," "20+ years of experience").
• •Speak to the Artist: Address tattoo professionals directly. Acknowledge their skill, passion, and the importance of their tools. Highlight how your products meet their specific needs.
• •Maintain a Professional yet Approachable Voice: While knowledgeable, avoid overly technical jargon unless clearly explained. The family business story allows for a touch of warmth and relatability.
• •Be Consistent Across Platforms: Ensure the core messages of quality, safety, and artist support are present whether on the website, social media, or in customer service interactions. Adapt the style slightly for each platform's audience but keep the essence the same.
• •Showcase, Don't Just Tell: Use high-quality visuals of inks and artist work (with permission) on platforms like Instagram. Share testimonials and stories that reinforce brand values (like the YouTube brand story).

Social Perception

Tommy's Supplies is generally viewed as a reputable, trustworthy, and leading provider of professional tattoo supplies. They are strongly associated with StarBrite Colors, which are perceived as high-quality, vibrant, and safe inks. Artists appreciate their industry expertise and the resources they provide. Customers value their consistent product quality, dependable shipping, and good customer service. The family business aspect and the founder's story of dedication appear to resonate well, lending an air of authenticity. Their presence at conventions is also a positive touchpoint.

Copy Examples

• •Headline: Decades of Dedication. Colors That Define. Body: Trust Tommy's StarBrite Colors for unparalleled vibrancy and FDA-compliant safety. Crafted for artists who demand the best. Explore the legacy of quality.
• •Headline: Your Vision, Our Precision. Body: From the iconic .38 Special machine to our meticulously formulated inks, Tommy's Supplies empowers your artistry. Gear up with tools built on experience.
• •Headline: More Than Supplies. It's a Partnership. Body: With over 20 years serving the tattoo community, we understand your needs. Count on Tommy's for quality products, expert support, and a shared passion for the craft.
• •Headline: Safety. Quality. Artistry. That's the Tommy's Standard. Body: Our StarBrite Colors are sterilized, tested, and trusted worldwide. Because the art you create deserves the cleanest, most reliable ink.
• •Headline: Rooted in Family, Driven by Artists. Body: Tommy's Tattoo Supplies: a legacy of quality, innovation, and unwavering support for the tattoo professionals who push the boundaries of art.