Brand Tone

passionate, expert, and edgy

Brand Values

• •Craftsmanship & Quality
• •Innovation & Design
• •Individuality & Self-Expression
• •Performance & Functionality

Best Practices

• •Use Strong, Evocative Language
• •Highlight Expertise and Craftsmanship
• •Focus on Transformation and Individuality
• •Maintain a Confident and Authoritative Voice
• •Be Visually Consistent

Social Perception

provider of high-quality, stylish, and unique custom parts for Harley-Davidsons, particularly in the European market. They are seen as experts in creating distinctive "bagger" and "clubstyle" looks

Copy Examples

• •Stop dreaming, start building. Tommy&Sons parts transform your Harley from factory to fierce. Unleash the beast within.
• •Engineered in Lithuania, craved worldwide. Our Magnus series isn't just a body kit; it's a statement. Ride the legend you were born to be.
• •Precision CNC, radical design. Tommy&Sons accessories are where obsession meets asphalt. Own the road.
• •Don't just customize. Dominate. Our custom wheels and body kits are built for the bold. Are you ready to evolve your ride?
• •From sketch to street, our passion is in every part. Tommy&Sons: For Harleys that refuse to blend in. #TommySonsGarage #HarleyCustom