Brand Tone

Authentic & Traditional, Nostalgic & Comforting, Quality-Focused, Friendly & Welcoming, Passionate & Proud

Brand Values

• •Authenticity
• •Tradition & Heritage
• •Quality
• •Customer Satisfaction
• •Cultural Connection
• •Sustainability
• •Community/Gathering

Best Practices

• •Emphasize Heritage & Authenticity: Consistently weave in mentions of Irish tradition, generational recipes, and imported Irish spices. Use phrases that evoke a sense of history and genuine origin.
• •Focus on "Taste of Home": Use language that resonates with nostalgia, comfort, and the feeling of being connected to Ireland, especially for expatriates or those fond of Irish culture.
• •Highlight Quality Ingredients & Processes: Reinforce the commitment to quality by mentioning fresh, all-natural ingredients, traditional butchery methods, and their certified facility.
• •Maintain a Warm & Inviting Voice: Write in a friendly, approachable manner. Use words that suggest community, sharing, and the enjoyment of good food with loved ones.
• •Showcase Customer Satisfaction & Trust: Incorporate elements of their customer satisfaction promise and refer to the trust placed in them by both individual customers and larger retailers/restaurants.

Social Perception

Positive for Authenticity & Taste, Appreciation for Availability, Generally Good Quality, Trusted by Retailers & Foodservice, Strong Brand Recall for Irish Meats

Copy Examples

• •Headline: Taste the Tradition: Real Irish Flavours, Straight to Your Table. Body: Missing the comforting taste of a true Irish breakfast? Tommy Moloneys brings generations of authentic flavour right to your kitchen. Crafted with imported spices and time-honoured recipes from County Limerick, every bite is a delicious reminder of home.
• •Headline: Gather ‘Round with Goodness: Tommy Moloneys for Every Occasion. Body: From hearty family feasts to a simple, satisfying meal, our traditional Irish meats make every gathering special. Made with the finest ingredients, because your celebrations deserve authentic flavour.
• •Headline: More Than Just Sausages, It’s a Taste of Ireland. Body: For generations, Tommy Moloneys has been dedicated to preserving the rich culinary heritage of Ireland. Our commitment to quality and authentic recipes means you’re not just eating, you’re experiencing a piece of the Emerald Isle.
• •Headline: Your Satisfaction, Our Promise: The Tommy Moloneys Guarantee. Body: We’re passionate about bringing you the very best of Irish butchery. Our products are made fresh with all-natural ingredients and a dedication to quality you can taste. If you're not delighted, we'll make it right. That's the Tommy Moloneys promise.
• •Headline: From Our Irish Family to Yours: A Tradition of Flavour. Body: Rooted in the traditions of County Limerick since the 1920s, Tommy Moloneys shares the heart of Irish cuisine with your family. Experience the authentic taste that has been loved for generations.