Brand Tone

Knowledgeable & Passionate, Curated & Discerning, Appreciative of Craftsmanship & History, Elegant & Refined, Trustworthy & Authentic

Brand Values

• •Authenticity: Offering genuine antique and vintage items.
• •Quality & Craftsmanship: Selecting items that are well-made and demonstrate skill.
• •History & Storytelling: Valuing the unique past and narrative behind each piece.
• •Uniqueness & Rarity: Providing distinctive and hard-to-find decorative items.
• •Sustainability: Promoting the reuse of existing items as an eco-friendly choice.
• •Excellence & Delight: Striving to offer high-quality, unusual antiques that bring joy and meaning to others.

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., knowledgeable, elegant, historical, authentic), corresponding "do's and don'ts" for language, and examples of the voice in action. This serves as a guide for all communications.
• •Emphasize Storytelling: For every item or collection, focus on its history, origin, craftsmanship, or unique features. Go beyond just describing the object; tell its story.
• •Use Rich, Evocative Language: Employ descriptive adjectives and well-crafted sentences that reflect the quality and uniqueness of the antiques. Avoid overly casual slang or modern jargon that clashes with the brand's refined image.
• •Maintain Consistency Across All Platforms: Whether it's a product description on the website, an Instagram caption, or an email, the core tone and values should shine through consistently.
• •Educate and Inform: Share knowledge about periods, styles, and a_rtisans. This reinforces the brand's expertise and provides value to the audience, positioning Tommy's Treasure as a knowledgeable source.

Social Perception

A reputable source for high-quality, authentic antiques, run by a knowledgeable individual. The primary challenge in perception is the common name, leading to confusion with other "Tommy" or "Treasure" related entities in search results.

Copy Examples

• •Instagram Post (featuring a vintage vase): "Discover the timeless elegance of this mid-century art glass vase. Handblown in the Murano style, its vibrant colours and organic form capture the optimistic spirit of its era. A unique statement piece, ready to tell its next story in your home. #VintageGlass #AntiqueDecor #TommysTreasure #CuratedFinds #HomeAccents"
• •Website Product Description (for an antique writing desk): "Unlock a piece of history with this exquisite 19th-century mahogany writing bureau. Note the intricate marquetry and original brass fittings, hallmarks of the exceptional craftsmanship of the period. More than just furniture, it's an invitation to connect with the past and inspire your own creations. Dimensions and provenance detailed below. #AntiqueFurniture #HistoricalFinds #ElegantInteriors #TommysTreasure"
• •Email Newsletter Snippet (highlighting new arrivals): "This week, Tommy's Treasure has unearthed a captivating collection of Georgian silver. Each piece, from delicate teaspoons to ornate serving dishes, whispers tales of a bygone era of artistry and refinement. Explore these unique heirlooms and find a treasure to cherish for generations. #NewArrivals #AntiqueSilver #TimelessTreasures #ShopAntiques"
• •"About Us" Page Excerpt: "Driven by a lifelong passion for history and artistry, Tommy's Treasure is more than just an antique shop; it's a curated collection of stories waiting to be rediscovered. With a background in Art History and years spent exploring collections, I personally select each item for its quality, uniqueness, and the tangible connection it offers to the past. We believe in the enduring beauty of well-crafted objects and their power to bring character and delight to contemporary spaces."
• •Social Media Ad Copy: "Seeking more than just 'new'? Discover decor with a soul at Tommy's Treasure. We source genuine antique and vintage pieces, each with a unique history and timeless appeal. Bring character and sustainable elegance to your home. Explore our latest collection – link in bio. #AntiqueShop #VintageHome #SustainableStyle #UniqueDecor #TommysTreasureOnline"