Brand Tone

friendly, authentic, personal, and inclusive

Brand Values

• •Inclusivity
• •Confidence and Empowerment
• •Authenticity & Self-Expression
• •Quality and Craftsmanship
• •Ethical Sourcing
• •Community

Best Practices

• •Embrace Authenticity: Share real stories, behind-the-scenes glimpses, and be transparent. Let the founder's voice and passion shine through.
• •Speak Inclusively: Use language that welcomes everyone. Highlight size inclusivity and the diversity of your customers.
• •Focus on Empowerment: Craft messages that inspire confidence and self-love. Connect your jewellery to feelings of happiness and positivity.
• •Be Conversational and Friendly: Write as if you're talking to a friend. Use a warm, approachable, and relatable tone. Encourage interaction and build community.
• •Highlight Your Values: Consistently weave in your core values like ethical sourcing, quality craftsmanship, and the importance of individuality in your product descriptions, social media posts, and all communications.

Social Perception

trustworthy and high-quality brand that genuinely cares about its customers

Copy Examples

• •Shine your way, every day. ✨ Our handcrafted sterling silver pieces are made for every woman, every size, every story. #TommJewellery #BeUnique
• •More than just jewellery, it's a feeling. Feel confident, feel beautiful, feel YOU. Discover pieces designed to celebrate your individuality. #TommValues #SizeInclusiveSparkle
• •From our hands to yours, with love. Ethically sourced gemstones and quality craftsmanship you can cherish. What story will your Tomm piece tell? #HandmadeWithHeart #EthicalJewellery
• •Join the Tomm community! We're more than a brand; we're a sisterhood celebrating every woman's unique sparkle. Tag a friend who inspires you! #TommCommunity #WomenSupportingWomen
• •Tired of jewellery that doesn't fit your style or your size? We get it. That's why we created Tomm - for jewellery as unique and wonderful as you are. #RealJewelleryForRealWomen #TommStory