Brand Tone

passionate, sophisticated, reflective, personal, authoritative, direct, confident

Brand Values

• •Evolution and Growth
• •Emotional Connection
• •Quality and Legacy
• •Authenticity

Best Practices

• •Use Evocative, Reflective Language: Employ words like "dialogue," "narrative," "memory," "spontaneity," and "reflection" to maintain a sophisticated and introspective tone.
• •Tell the Story Behind the Art: Always connect the artwork to its inspiration, whether it's urban landscapes, a feeling, or the artistic process itself. This reinforces the value of authenticity.
• •Emphasize Quality and Longevity: Consistently mention the quality of materials (e.g., "archival canvas," "non-toxic inks," "renewable forests") and the timeless nature of the art to justify a premium price point.
• •Bridge the Past and Present: Acknowledge the artist's esteemed history in portraiture when appropriate. It adds weight and credibility to his current abstract work, framing it as a deliberate evolution rather than a sudden change.
• •Maintain a Direct and Confident Voice: Write with clarity and authority. The tone should be that of an established expert sharing his passion, not a salesperson. This builds trust and reinforces the brand's premium positioning.

Social Perception

highly skilled, respected, credible, dedicated professional, technically proficient, emotionally resonant, premium, authentic, artist-driven

Copy Examples

• •Introducing 'Urban Echo 7.' This piece is a conversation between hard-edged geometry and the spontaneous energy of a drip. It's about finding the hidden structures in chaos and the beauty in imperfection. A reflection of the fractured, layered, and constantly shifting environments we navigate daily. Now available. Link in bio to explore the collection.
• •Bring the dynamic energy of 'Convergence' into your space. This museum-quality print captures every layer, texture, and gestural mark of the original oil painting. Printed to scale on archival canvas with non-toxic inks, it is an invitation to pause and explore the dialogue between structure and spontaneity. A timeless piece for the contemporary collector.
• •From celebrated photo-realism to bold, intuitive abstracts. Discover the evolution of award-winning artist Tom Macbeth. His latest work explores the tension and movement of modern life through vibrant color and complex layers. Invite a piece of this powerful narrative into your home. Shop originals and limited edition prints.
• •This month in the studio has been a deep dive into the balance of order and chaos. My latest series is inspired by the organic decay of urban surfaces, where remnants of the past create a foundation for something new. I'm excited to share these paintings with you, as they are not just objects to see, but worlds to enter. I hope they encourage you to bring your own story to the canvas.
• •Tom Macbeth's work has always been a quest to capture more than a likeness—it is about capturing a feeling. After two decades as an award-winning portraitist, his journey has moved into the abstract. Today, his paintings are an energetic dialogue of color, texture, and form, inviting viewers into a sophisticated world of reflection and optimism.