Brand Tone

friendly, community-oriented, knowledgeable, and caring

Brand Values

• •Health
• •Delight
• •Quality
• •Team
• •Expertise
• •Growth
• •Animal Rescue
• •Trust

Best Practices

• •Embody "Friendly Expert": Write as if you're a knowledgeable and approachable friend who genuinely cares about pets and their owners. Avoid overly technical jargon unless explaining it clearly.
• •Highlight Community & Local Roots: Regularly mention the local Austin connection, support for local rescues, and the family-owned heritage. This reinforces trust and a sense of belonging.
• •Infuse Core Values Naturally: Don't just list values; let them shine through the stories you tell, the advice you give, and the way you describe your products and services. For example, when talking about a new food, explain how it aligns with the "Quality" and "Health" values.
• •Pet-First Language: Always center the well-being and happiness of pets. Use warm, affectionate language when referring to animals (e.g., "furry family members," "beloved companions").
• •Be Genuinely Helpful and Educational: Provide real value to your audience by sharing useful tips, insights into pet nutrition, and solutions to common pet owner challenges. This builds trust and positions the brand as an authority driven by care.

Social Perception

Customers and the public generally perceive Tomlinson's Feed very positively. They are often praised for knowledgeable and friendly staff, high-quality and natural products, community involvement, local, family-owned business feel and excellent customer service.

Copy Examples

• •Headline: Fueling Austin's Adventures, One Healthy Pet at a Time. Body: Since 1946, Tomlinson's Feed has been your trusted, local partner in pet wellness. We believe healthy pets are happy pets, and our knowledgeable team is here to help you find the perfect natural food and quality supplies for your furry family. Because doing what's best for your pet is what we do best. Visit us today and see why Austin votes us Best Pet Store!
• •Social Media Post (Instagram/Facebook - with a picture of a happy dog in-store): That "just got a treat from the friendly folks at Tomlinson's" feeling! 🥰 We live for these moments. Our core value of DELIGHT means every tail wag and happy bark makes our day. Bring your best friend by – we’ve got ear rubs and healthy goodies waiting! #TomlinsonsFeed #AustinPets #PetDelight #CommunityLove
• •Email Subject: More Than Just a Pet Store, We're Your Pet's Health Advocate. Body: At Tomlinson's Feed, "Health" isn't just a word, it's our top Core Value. From carefully selected natural foods to expert advice from our trained team, we're dedicated to the well-being of your beloved companions. Got questions about nutrition? Need a recommendation for a sensitive stomach? We're here to help. Because your pet's health is our priority. Explore our resources online or chat with our experts in-store!
• •Promotional Copy (for an adoption event): Open Hearts, Full Bellies! ❤️ Join us this Saturday for our Pawsitively Adorable adoption event with [Rescue Partner Name]! Tomlinson's Feed is proud to support animal rescue (it's one of our core values!). Come meet lovable pets searching for their forever homes. Plus, learn about our Pound4Pound program – where your purchases help feed shelter animals. Let's make a difference together! #TomlinsonsRescue #AdoptDontShop #AustinAnimalRescue
• •Website "About Us" Snippet: Rooted in Austin since 1946, Tomlinson's Feed is built on a simple mission: do what's best for our guests & their pets. As a fourth-generation family business, our core values of Health, Delight, Quality, Expertise, Growth, Animal Rescue, Team, and Trust guide every decision we make. We're more than just a store; we're a community of pet lovers dedicated to providing the best natural products and heartfelt service.