Brand Tone

Informative & Educational, Supportive & Empowering, Community-Focused, Authentic & Natural, Approachable & Friendly

Brand Values

• •Natural & Quality Products
• •Education & Knowledge Sharing
• •Empowerment & Self-Acceptance
• •Community Support
• •Customer Care & Problem Solving

Best Practices

• •Prioritize sharing valuable information, tips, and ingredient knowledge.
• •Focus on positive affirmations, self-love, and the beauty of natural hair.
• •Speak genuinely about the benefits of natural products and the natural hair journey.
• •Use inclusive language ('Naturalistas,' 'our community'). Ask questions to encourage engagement and make your audience feel part of the Miss Naturalista family.
• •The core tone – informative, supportive, empowering, and community-focused – should remain consistent across platforms.

Social Perception

Trusted Local Resource, Knowledgeable Experts, Provider of Quality & Diverse Products, Supportive & Community-Oriented

Copy Examples

• •Headline: Love Your Locks, Naturally! Body: Tired of harsh chemicals? Discover the secret to vibrant, healthy hair with Miss Naturalista. We curate the finest natural ingredients because your curls deserve pure goodness. Explore our collection today! #GoNatural #MissNaturalistaLove
• •Headline: Your Natural Hair Journey Starts Here. Body: Feeling overwhelmed by your natural hair? Let us help! From product advice to hair consultations, Miss Naturalista is your partner in embracing your unique texture. Visit us in St. Thomas or St. Croix, or shop online! #NaturalHairSupport #USVINaturals
• •Headline: Unlock Your Hair's Potential. Body: Dryness? Breakage? We've got you. Miss Naturalista offers targeted solutions and expert advice to bring your hair back to life. Because every Naturalista deserves to shine! #HealthyHairJourney #CaribbeanCurls
• •Headline: More Than Products – A Community. Body: Join the Miss Naturalista family! We're passionate about empowering you with knowledge and the best natural products. Sharing tips, celebrating natural beauty, and supporting your journey, every step of the way. #NaturalistaCommunity #EmbraceYourBeauty
• •Headline: From Our Islands, With Love. Body: Your premier U.S. Virgin Islands destination for all things natural hair and body. Carefully selected brands and our own Miss Naturalista magic, crafted for your beauty. #ShopLocalVI #NaturalLifestyle