Brand Tone

Knowledgeable & Passionate, Approachable & Non-Judgmental, Community-Oriented & Local, Practical & Service-Focused, Authentic & Experienced

Brand Values

• •Craftsmanship & Quality Service
• •Inclusivity & Accessibility
• •Community Focus
• •Resourcefulness & Sustainability
• •Passion for Cycling

Best Practices

• •Embrace the 'Soul' & Passion: Let the genuine love for bikes and cycling culture shine through in all communications. Use enthusiastic and authentic language.
• •Be the Knowledgeable Local: Share tips, insights about Portland cycling, or highlight unique bike projects. Position TomCat as the experienced, go-to expert in the neighborhood.
• •Maintain an Inclusive & Approachable Voice: Continue the 'no judgment' ethos in your copy. Make everyone feel welcome, whether they're a seasoned cyclist or new to D2C bikes. Avoid overly technical jargon unless explaining it clearly.
• •Highlight Craftsmanship & Practical Solutions: Focus on the quality of service and the ability to fix, build, or source what cyclists need. Detail-oriented descriptions of services can reinforce this.
• •Showcase Community & Authenticity: Share customer stories (with permission), feature unique bikes that come through the shop, and engage with the local PDX cycling scene online. Reference the shop's roots and unique specializations like Playa bikes or X-bikes.

Social Perception

Trusted Local Expert, Go-To for Specific Needs, Community Hub, Authentic and No-Nonsense, Welcoming and Fair

Copy Examples

• •Headline: Your Ride, Your Rules. Our Expertise. Body: From vintage resurrections to e-bike tune-ups, TomCat Bikes in PDX keeps you rolling. We service all bikes with passion and precision – no judgment, just great rides. Bring us your D2C build or your trusty old steed. #TomCatBikesPDX #PortlandCycling #BikeRepair #GiveYourBikeASoul
• •Headline: Got Soul? Your Bike Will. Body: At TomCat Bikes, it's more than specs. It's about the spirit of the ride. Expert service, custom builds, and a curated stash of vintage & NOS parts for your unique vision. Brooklyn's local bike shop. #PDXBikes #VintageCycling #CustomBikes #TomCatSoul
• •Headline: Burning Man Prep? X-Bike Dreamin'? We Speak Your Language. Body: TomCat Bikes is your PDX hub for specialized builds and services. Playa-ready bikes, custom wheels, and the parts to make your unique bike vision a reality. Come talk to Tom. #PlayaBike #XBike #BikePDX #TomCatSpecialists
• •Headline: Beyond the Tune-Up: We're Your Cycling Partners. Body: With 35+ years in the saddle and the workshop, TomCat Bikes offers more than just repairs. We provide solutions, advice, and a shared passion for the Portland cycling community. Drop by the shop in the Brooklyn neighborhood! #BikeShopLife #PortlandBicycles #CommunityCycling #TomCatCare
• •Headline: Old Parts, New Life. Keep Your Legend Rolling. Body: Don't let that classic bike gather dust. TomCat Bikes specializes in refurbishing well-loved rides and sourcing those hard-to-find vintage and NOS parts. We believe in repair, not just replacement. #BikeRestoration #NOSParts #SustainableCycling #PDXVistaBikes