Brand Tone

Compassionate and Empathetic, Hopeful and Positive, Innovative and Tech-Forward, Trustworthy and Credible, Dedicated and Mission-Driven

Brand Values

• •Improving Quality of Life
• •Companionship
• •Realism and Quality
• •Accessibility and Affordability
• •Innovation and Science-Driven Solutions
• •Empathy and Understanding

Best Practices

• •Lead with Empathy: Always start by acknowledging the emotional needs and challenges of the target audience. Use language that shows understanding and compassion (e.g., "We understand the challenges...", "For those navigating...").
• •Maintain a Hopeful Outlook: While addressing serious issues, focus on the positive impact Jennie can have. Highlight the joy, comfort, and improved quality of life she can bring.
• •Balance Emotion with Credibility: While sharing heartwarming stories and focusing on companionship, also weave in the technological advancements, research backing, and expert collaborations (like Jim Henson's Creature Shop) to build trust and showcase quality.
• •Be Authentic and Transparent: Share the real story behind Tombot. Be open about the development process and the mission. This builds a genuine connection with the audience. The CEO's personal story is a powerful asset.
• •Use Clear, Accessible Language: Avoid overly technical jargon when speaking to the general public and caregivers, ensuring the benefits are easily understood. When discussing technology, explain its purpose in relation to user experience and benefit.

Social Perception

Positive and Hopeful, Innovative and Exciting, Compassionate Solution, Anticipation, Potential Game-Changer

Copy Examples

• •Headline: Bring Joy Back. Meet Jennie, the robotic puppy offering comfort and companionship when it's needed most. Body: Loneliness and anxiety can be overwhelming, especially for those facing health adversities. Tombot’s Jennie is more than a robot; she's a friend designed with lifelike warmth and responsiveness to bring moments of peace and happiness every day. Discover the difference a dedicated companion can make.
• •Headline: The unconditional love of a puppy, thoughtfully designed for seniors. Body: Inspired by a deeply personal journey with Alzheimer's, Jennie by Tombot provides the soothing presence of a loving puppy without the demands of live pet care. Realistic, interactive, and always there. Give the gift of companionship.
• •Headline: Advanced Technology, Heartfelt Comfort. Body: Tombot, in collaboration with the magic of Jim Henson’s Creature Shop, has created Jennie – an incredibly realistic robotic support animal. She responds to touch and voice, offering genuine emotional support for individuals with dementia, autism, or those simply needing a comforting presence. Experience the future of compassionate care.
• •Headline: More Than a Pet. A Pathway to Brighter Days. Body: For families navigating the challenges of dementia or other cognitive health issues, Tombot’s Jennie offers a new source of engagement and calm. Peer-reviewed studies show robotic companions can ease distress and improve well-being. See how Jennie is transforming lives.
• •Headline: Always By Your Side: Meet Your Tombot Puppy. Body: Jennie is designed to be a constant, comforting presence. With her soft fur, gentle sounds, and interactive responses, she provides emotional support that feels real. Perfect for anyone who would benefit from a loving companion without the responsibilities of a live pet. Reserve your Jennie today and rediscover connection.