Brand Tone

Playful, Humorous, Nostalgic, Artistic, Expressive, Aspirational, Escapist, Irreverent yet Elevated, Friendly & Approachable

Brand Values

• •Originality & Creativity
• •Nostalgia (Reimagined)
• •Quality & Craftsmanship
• •Fun & Playfulness
• •Escape & Self-Expression
• •Inclusivity (Unisex)
• •Sustainability & Social Responsibility
• •Collaboration & Community

Best Practices

• •Embrace Playful Specificity: Instead of generic descriptions, use vivid, slightly quirky details and humor. Refer to "grandad's closet," "mustachioed sleazeball chic," or the "kinky, nostalgic flair" the brand itself uses.
• •Tell a Story (Even a Small One): Connect products to a feeling, a memory, or an imagined scenario. The "escapewear" concept is all about transportation – lean into that.
• •Use Nostalgic Language (with a Modern Wink): Reference retro elements but keep the overall language fresh and engaging. Avoid sounding genuinely "dusty." Think "vintage-inspired," not "old-fashioned."
• •Highlight Originality and Artistry: When discussing designs, especially collaborations, emphasize the unique artwork and the creative process. Position the clothing as wearable art.
• •Maintain an Irreverent Confidence: Be bold and a little cheeky in your claims, but always back it up with the brand's genuine commitment to quality, sustainability, and customer happiness. The fun shouldn't feel frivolous.

Social Perception

Fun, Unique, High Quality, Stylish, Cool, Nostalgic Appeal, Good for Gifting & Special Occasions, Pricey but Worth It, Playful and Engaging Brand Personality

Copy Examples

• •Headline: Warning: May Cause Spontaneous Vacations. Body: Our new [Shirt Name] isn't just a shirt; it's a one-way ticket to 'out of office' mode. Woven from pure, unadulterated nostalgia and the softest organic cotton, it’s scientifically engineered* to induce relaxation. (*Okay, not scientifically, but you get it.) Slip into your happy place.
• •Social Media Post (Image: Person looking cool in a Tombolo shirt at a BBQ): Caption: Grandad's style called. He said you're finally doing it right. 🔥 Our [Cabana Set Name] is here to make you the undisputed monarch of the chill. Pairs well with questionable dance moves and perfectly grilled [food item]. #TomboloCompany #Escapewear #MaximalistInactivewear
• •Product Description (for a new artistic collaboration): Title: The [Artist Name] x Tombolo: Wearable Weirdness, Woven Wonder. Body: We handed [Artist Name] a blank canvas (okay, it was one of our famously comfy Tencel™ shirts) and said, 'Go wild.' The result? This masterpiece of mayhem / sublime piece of art (you decide!). Part shirt, part portal to another dimension. All Tombolo. Limited run, because genius this kinky can't last forever.
• •Email Subject Line: Your Couch Deserves This Level of Cool. Email Snippet: Let's be honest, your sofa has seen better days. But its luck is about to change. Introducing the [Sweater Name], so cozy it’s like a hug from a cloud, so stylish it’ll make your delivery guy jealous. Perfect for doing absolutely nothing, in the most maximalist way possible. #InactivewearHeroes
• •Website Banner: Text: Tombolo: Official Uniform of Daydreamers, Beachcombers, and Those Who Believe 'Relaxation' is a Competitive Sport. Explore our latest 'escapewear' and find your new old favorite.