Brand Tone

professional yet approachable, authoritative, expert-driven with a cool, SoCal vibe; confident and inspiring

Brand Values

• •Expertise and Quality
• •Innovation and Creativity
• •Passion and Dedication
• •Accessibility
• •Authenticity

Best Practices

• •Always position the brand as an authority; use phrases like 'From the pro,' 'Celebrity-approved,' and 'Expertly designed' to reinforce his status.
• •While highlighting his work with celebrities, ensure the copy also feels inclusive and empowering for the everyday user.
• •Consistently mention the unique features of the products, such as the 'all-in-one' gel pen or the quality of the chrome powders.
• •Maintain a professional yet not stuffy tone; use a relaxed yet authoritative voice that reflects his 'SoCal' roots.
• •Pair strong copy with high-quality images and videos of his work, allowing the artistry to speak for itself and using text to enhance the visual story.

Social Perception

A master of his craft, leading authority, and trendsetter in the nail industry, influencing mainstream fashion through celebrity work. Professionals respect his skill and business acumen, while consumers trust his recommendations. His 'MANicurist' title is unique and memorable.

Copy Examples

• •Red carpet ready in a click. Introducing 'Iconic Red,' the latest shade in my Click Colors collection. This all-in-one gel pen delivers a flawless, high-shine finish that lasts. Get the same vibrant color I use on my A-list clients, now at your fingertips. #TomBachik #ClickColors #GelNails
• •Unleash your inner artist. My Cosmic Chrome Powders are designed for ultimate creativity. The ultra-fine powder creates a stunning, multi-dimensional effect that will elevate any manicure. Swipe to see the magic. #TomBachikNails #ChromeNails #NailArt
• •The secret to a perfect manicure? The right tools. That's why I partnered with Tweezerman to create the ultimate nail care set. Each tool is expertly crafted for precision and durability, so you can achieve salon-quality results at home. #TomBachikxTweezerman #NailCare #Manicure
• •Want to know how I create the perfect almond-shaped nail? It's all about the prep. Gently push back your cuticles, then file from the side to the center. It's that simple! Follow for more pro tips. #NailTips #TomBachik #DIYnails
• •From airbrushing skate helmets to gracing the hands of Hollywood's elite, Tom Bachik has always been an artist. As the 'MANicurist' to the stars, he combines technical precision with a creative vision that sets trends worldwide. Now, he's bringing his expertise to you with a curated line of professional-quality nail products.