Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Inspirational, conscious, and story-driven. It's friendly and approachable, aiming to educate without being preachy, focusing on product beauty with a strong sustainable and social mission. The language is positive, creative, and often includes a playful or surprising twist.
Brand Values
- •Sustainability through Upcycling
- •Social Impact
- •Design and Aesthetics
- •Storytelling
Best Practices
- •Lead with Design, Follow with Mission: Always highlight the beauty and functionality of the product first. The story of sustainability and social impact is the powerful reason-to-believe that closes the deal, not always the opening line.
- •Embrace "Design With a Story": Make this tagline a guiding principle for all content. For every post or product description, ask: "What is the story here?" Whether it's about the material, the production process, or the final user, storytelling should be central.
- •Use Positive and Empowering Language: Instead of focusing on the negative aspects of waste, frame the narrative around potential, transformation, and second chances. Words like "transform," "create," "new life," and "purpose" are more effective than "waste reduction."
- •Be Transparent and Specific: Avoid vague "green" claims. Be specific about the materials (e.g., "welding spools," "discarded fencing") and the partners ("social workshops and prisons in the Netherlands"). This specificity builds trust and makes the story more compelling.
- •Maintain a Consistent Visual Language: The brand's visual identityclean, modern, with an industrial touchis a key part of its tone. All photography and graphics should reflect this aesthetic, ensuring that the visual and written messages are perfectly aligned. The product is the hero.
Social Perception
Very positive. Perceived as a leader in upcycling and a prime example of merging ethics with business. Eco-conscious consumers, design enthusiasts, and socially-minded buyers appreciate the genuine commitment to sustainability, high-quality design, and social impact. Frequently praised for its 'great story' and 'beautiful design'.
Copy Examples
- •From factory floor to your front room. This lamp started its life as a welding spool. Now, it’s a centerpiece. We believe waste is just a lack of imagination. Light up your home with a story. #Tolhuijs #DesignWithAStory #Upcycling #DutchDesign #SustainableLiving
- •Don't just decorate. Make a statement. Your walls are a blank canvas. Our FENCY shelving isn't just a place for your plants and books; it's a piece of a circular story. Made from reclaimed materials and crafted with care in social workshops right here in the Netherlands. Design a better world. #Tolhuijs #CircularEconomy #SocialImpact #HomeDecor
- •The ABLE Table: Where Pallets Find a Purpose. Meet the table that’s lived a life before it even meets you. Crafted from upcycled pallets and high-quality surplus steel, the ABLE table is a testament to sustainable strength and timeless design. Each tabletop tells a unique story of its past, and its production helps build a brighter future for artisans in our partner workshops. Sturdy, stylish, and socially conscious.
- •This isn't waste. It's our new collection.
- •Get hooked on sustainable style. These unique lamps are made from powder-coating hooks that get a beautiful, unique color from their first use. We collect them and, with our social partners, turn them into lighting that's full of character. Good design that does good. | Tolhuijs Design | Upcycled Lighting | Socially Responsible Decor |
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