Brand Tone

Celebratory, Passionate, and Community-Focused

Brand Values

• •Cultural Heritage & Authenticity
• •Quality & Durability
• •Empowering Creativity
• •Family & Community

Best Practices

• •Always Weave in the 'Why': Don't just sell fabric; sell the story behind it. Every piece of copy should connect back to the core values of heritage, unity, and tradition. The name 'Tokouso' is your most powerful asset as it explains the brand's purpose.
• •Use Sensory and Emotive Language: Use descriptive words that evoke a feeling of vibrancy, quality, and passion. Words like 'vibrant,' 'durable,' 'passionate,' 'celebrate,' and 'honor' align perfectly with the brand's tone and customer perception.
• •Speak the Language of Community: Address your audience directly and inclusively. Use 'we,' 'our,' and 'you' to create a sense of shared space. Foster engagement by asking questions and encouraging followers to share their own creations and stories.
• •Highlight Praise and Testimonials: Leverage your positive social perception. Incorporate snippets of customer reviews into your copy (e.g., 'See why our customers call our fabric 'top-notch' and 'perfect' for their projects!'). This builds trust and reinforces your commitment to quality.
• •Maintain Visual and Textual Harmony: Ensure the energy of your copy matches your visuals. Bright, high-quality images of colorful fabrics should be paired with equally energetic and celebratory text. This creates a cohesive and immersive brand experience.

Social Perception

The social perception of Tokouso Fabrics is overwhelmingly positive.

Copy Examples

• •Feel the rhythm of the islands! Our brand new 'Pasifika Bloom' collection has just landed. Each design tells a story of unity and tradition, woven with the vibrant spirit of Tokouso. Swipe to see the stunning new prints and let us know which one inspires you! #TokousoFabrics #PacificIslands #AnkaraFashion #NewArrivals #WearYourHeritage
• •Stop the scroll, start the sewing! Your next project deserves fabric that is as bold and beautiful as your creative vision. At Tokouso Fabrics, we provide high-quality, durable Polynesian prints that bring tradition to your fingertips. Shop now and get 15% off your first order! #SewingCommunity #FabricLove #DIYFashion #PolynesianPrint #Tokouso
• •Woven with Brotherhood. Designed for You. Discover authentic Polynesian fabrics that celebrate the spirit of Tokouso. Quality you can feel, tradition you can wear.
• •Subject: A Story in Every Thread... Body: Hi [Name], at Tokouso Fabrics, we believe that fabric is more than just material—it is a connection to our roots. Our latest designs are inspired by the enduring brotherhood of the Pacific Islands. We're honored to bring this piece of tradition to your creative hands...
• •Tongan-Samoan Unity Print - Royal Blue This stunning 100% cotton fabric features a powerful design that merges traditional Tongan and Samoan motifs, celebrating the spirit of 'Tokouso'. The high-quality weave ensures durability and breathability, making it perfect for everything from formal uniforms to statement fashion pieces. Let its vibrant colors and rich symbolism inspire your next creation.