Brand Tone

Enthusiastic & Passionate, Authentic & Trustworthy, Appreciative & Cultural, Friendly & Engaging, Aspirational & Discovery-Oriented

Brand Values

• •Authenticity
• •Quality
• •Cultural Appreciation
• •Customer Excitement/Joy (Tokimeku)
• •Discovery
• •Customer-Centricity

Best Practices

• •Embrace "Tokimeku": Consistently weave in the concept of excitement, joy, and heart-fluttering anticipation that the brand name embodies. Use evocative language that sparks curiosity and positive emotions.
• •Highlight Authenticity & Origin: Always reinforce that products are genuinely Japanese and often directly sourced. This builds trust and appeals to customers seeking true cultural experiences.
• •Show, Don't Just Tell, the Passion: Instead of just saying "curated with passion," let the product descriptions and storytelling reflect this genuine enthusiasm and deep appreciation for Japanese culture and craftsmanship. Share the stories behind products when possible.
• •Maintain Visual & Verbal Harmony: Ensure the copy's tone aligns with the clean, aesthetic, and high-quality visuals used on the website and social media. Language should be as delightful and appealing as the product presentation.
• •Engage and Invite Discovery: Use friendly, inviting language. Ask questions in social media copy, encourage exploration of different product categories, and make customers feel like they are on a journey of discovery with the brand.

Social Perception

Aims to be perceived as a reliable and exciting source for authentic Japanese goods, appealing to individuals interested in Japanese culture, anime, unique lifestyle products, and specialty foods. Aims to foster positive community interaction and leverages the positive connotation of "Tokimeku" associated with "sparking joy".

Copy Examples

• •Headline: Discover the Art of Japan, Delivered to Your Door. ✨ Body: Bring a touch of authentic Japanese craftsmanship and heart-fluttering excitement into your life. Explore our curated collection of unique treasures, direct from Japan. What will make your heart *tokimeku* today? Call to Action: Shop Now & Experience Japan!
• •Headline: Unbox Your Next Japanese Obsession! 🌸 Body: From exclusive anime collectibles to serene lifestyle essentials and delightful gourmet snacks – Tokimeku connects you with the soul of Japan. Every item is chosen with passion, just for you. Call to Action: Find Your Treasure!
• •Headline: Taste the True Flavors of Japan. 🍜 Body: Why just dream of Japanese delicacies? Indulge in our handpicked selection of authentic snacks and gourmet treats. Fresh, exciting, and guaranteed to delight your senses. Call to Action: Explore Japanese Gourmet!
• •Headline: More Than Just Products – It's a Feeling. It's Tokimeku.💖 Body: Experience the genuine thrill of discovering Japan's finest. Our commitment? Authentic goods, curated with passion, to bring that special 'tokimeku' excitement straight to you. Call to Action: Discover What Sparks Joy for You!
• •Headline: Your Daily Dose of Japanese Wonder. 🎌 Body: Elevate your everyday with unique finds from Tokimeku. From beauty rituals to home comforts, each piece tells a story of Japanese artistry and innovation. Call to Action: Shop New Arrivals!