Brand Tone

Creative & Expressive, Youthful & Urban, Authentic & Story-driven, Community-focused & Collaborative, Confident & Bold, Approachable & Engaging

Brand Values

• •Creativity & Self-Expression
• •Originality & Artistry
• •Quality & Craftsmanship
• •Slow Fashion & Consciousness
• •Inclusivity & Individuality
• •Community & Collaboration

Best Practices

• •Embrace Storytelling: Weave narratives around your products and collections. Give them personality, just like the Tokiké bag descriptions (e.g., "Meet Rei: Learn the art of simple living..."). This makes the brand more relatable and memorable.
• •Speak the Language of "Creators": Use words like "express," "create," "inspire," "collaborate," "authentic," and "vision." Highlight the artistic and individualistic aspects of the brand and its audience.
• •Maintain a Confident & Bold Voice: Use strong verbs and affirmative language. Reflect the #BoldEveryday philosophy in calls to action and descriptions.
• •Be Visually Consistent with Your Words: Ensure the language used in copy complements the visual style of your product photography and social media – youthful, urban, artistic, and expressive.
• •Engage Authentically: When responding to comments, reviews, or messages, maintain the approachable, creative, and community-focused tone. Personalize responses where possible, reinforcing the idea of a brand built "for the creators."

Social Perception

Positive: Customers generally appreciate the unique designs, quality for the price, and the brand's story. They are seen as stylish and offering standout accessories. Emerging & Niche: Tokiké appears to be a growing brand with a distinct identity, appealing to those looking for alternatives to mass-produced items. Artistic & Trendy: Perceived as aligned with current urban and Gen Z aesthetics.

Copy Examples

• •Headline: Don't Just Carry a Bag. Wear Your Story. Body: Tokiké isn't just about handcrafted lifestyle bags. It's about a canvas for your expression. Designed by creators, for creators like you. Find the piece that speaks your language. #BoldEveryday #TokikeCreators
• •Headline: Built for the Hustle. Designed for the Vibe. Body: From cityscapes to creative spaces, our Rei backpack is more than just storage – it’s your partner in every urban adventure. Simple living, big statements. What will you create today? #TokikeRei #UrbanCulture
• •Headline: Unleash Your Inner Oddball. Body: Tired of fitting in? So are we. Tokiké celebrates the beautifully unconventional. Our Fenna Mini Bag: compact, chic, and ready to go wherever your authentic self takes you. #MadeToExpress #TokikeFenna
• •Headline: Art You Can Carry. Style You Can Own. Body: Inspired by the vibrant pulse of urban art, every Tokiké collection is a limited edition story. Slow fashion, bold statements. Discover the latest drop. #TokikeOfficial #WearableArt
• •Headline: Join the Movement. Not Just a Brand, a Community. Body: Tokiké is a platform for the artistic, the wild, the versatile. When you choose Tokiké, you’re choosing a piece of a larger narrative. Share your #BoldEveryday moments with us. #CreatorsForCreators #TokikeTribe