Brand Tone

Whimsical & Playful, Enthusiastic & Youthful, Imaginative & Dreamlike, Inclusive & Welcoming, Slightly Edgy & Cool

Brand Values

• •Creativity & Artistry
• •Imagination & Storytelling
• •Joy & Positivity
• •Collectibility & Exclusivity
• •Cultural Fusion
• •Community

Best Practices

• •Embrace Character Voices: When appropriate, let the unique personalities of tokidoki characters subtly influence the copy. Think about how a specific character might "speak" or what they represent.
• •Use Vivid & Playful Adjectives: Incorporate words like "magical," "sparkling," "dreamy," "cheeky," "super," "sweet," "cosmic," and "fantastical" to describe products and experiences.
• •Maintain Enthusiasm: Use exclamation points judiciously but effectively to convey excitement and energy. The tone should always feel upbeat and positive.
• •Focus on Imagination and Story: Frame products not just as items, but as gateways to the tokidoki world. Encourage storytelling and imaginative play.
• •Keep it Inclusive and Joyful: Ensure the language is welcoming to all fans and consistently aims to evoke feelings of happiness, wonder, and connection. Use "you," "we," and "us" to foster a sense of community.

Social Perception

Cult Following & Dedicated Fanbase, Unique & Recognizable Style, High Quality & Desirable, More Than Just Cute, Lifestyle Brand, Nostalgic & Modern

Copy Examples

• •Gallop into a galaxy of dreams! ✨ Our brand-new Unicorno Series X has landed, bringing cosmic cuteness and stardust surprises. Which magical friend will you discover? Collect them all and let your imagination soar! #tokidoki #Unicorno #Magic #Collectibles #NewRelease
• •Life is always sweeter with Donutella and her sugary squad! 🍩 Dive into a delicious world of friendship and fun where every day is a treat. Who's your favorite sweetie from Donutella's crew? #tokidoki #Donutella #SweetLife #Kawaii #CharacterLove
• •Unleash your inner awesome! 💖 tokidoki is your passport to a world where cute meets cool, and imagination runs wild. Wear it, collect it, live it. Express your unique sparkle! #tokidoki #BeYourself #Art #Lifestyle #Joyful
• •Your tokidoki style is pure magic! ✨ Show us how you rock your favorite characters or display your amazing collections! Tag us @tokidokibrand and use #tokidokiLove for a chance to be featured. Let's spread the cute! #tokidokiFamily #FanArt #CollectionGoals
• •Surprise! 🎉 A sprinkle of tokidoki magic is heading your way! For a limited time, grab your favorite dreamy designs at a super sweet price. Don't miss out on adding some extra sparkle to your world! Shop now! #tokidoki #Sale #LimitedTime #CuteDeals #TreatYourself