Brand Tone

The brand's tone is overwhelmingly friendly, relatable, and innovative.

Brand Values

• •Functionality and Convenience
• •Innovation and Quality
• •Authenticity and Community
• •Resilience

Best Practices

• •Embrace the Origin Story: Continuously leverage the authentic "necessity is the mother of invention" narrative. It's relatable and establishes the brand as genuine problem-solvers from within the community.
• •Use Casual and Inclusive Language: Maintain a friendly, down-to-earth tone. Use words like "we," "us," and "the fam" to foster a sense of community. Avoid overly corporate or technical jargon.
• •Highlight Function and Innovation: Always bring the focus back to the product's utility and clever design. Explain how it solves a real-world problem for the user, emphasizing convenience and quality.
• •Show Appreciation for Customers: Continue the practice of personal touches like handwritten notes. In marketing copy, express gratitude to the community for their support, reinforcing the brand's approachable and appreciative nature.
• •Be Confident and a Little Cheeky: The brand's voice is confident in its product's value. Use playful and slightly humorous language (like the "Squints and Wendy Peffercorn" reference) to show personality and connect with the target audience on a more personal level.

Social Perception

The perception of Toker Poker among customers is overwhelmingly positive. Reviews across various platforms consistently praise the product's ingenuity, durability, and usefulness, with many customers calling it an "essential" tool. The brand is seen as a game-changer that solves the persistent annoyance of searching for a poker or tamper. Customers appreciate the quality of the product and the excellent customer service, often highlighting the personal touches like handwritten thank-you notes. The brand is also perceived as being a small, family-run company, which resonates well with consumers who want to support such businesses.

Copy Examples

• •Stop searching. Start smoking. The endless hunt for a poker is officially over. The Toker Poker keeps all your essential tools in one place, right on your lighter. It’s the common-sense solution you’ve been waiting for.
• •Built by smokers, for smokers. We got tired of resin-caked lighters and lost paperclips, so we invented the solution. Born from a real need and perfected through obsession, the Toker Poker is the durable, all-in-one tool that will change your ritual forever.
• •The last pipe tool you’ll ever need. With a stainless steel poker and tamper seamlessly integrated into a tough lighter sleeve, the Toker Poker is built to last. Simplify your setup and elevate your experience. Once you use it, you'll wonder how you ever lived without it.
• •More than a tool. It’s a Toker Poker. Don't get caught with a clogged bowl again. Our patented design combines everything you need into one sleek, convenient package. Join the family of smokers who’ve discovered the smarter way to smoke.
• •Your Lighter’s New Best Friend. Give your lighter the upgrade it deserves. The Toker Poker not only keeps your tools handy but also makes your lighter too valuable to lose. It's the perfect sidekick for every session.