Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Community-Focused, Appreciative

Brand Values

• •Comfort
• •Sustainability
• •Cuteness/Style
• •Affordability
• •Quality
• •Family

Best Practices

• •Always Be Authentic and Enthusiastic: Let genuine passion for the products and appreciation for customers shine through in all communications. Use emojis and upbeat language where appropriate.
• •Prioritize Community Interaction: Continue to actively engage with comments and posts, especially within the Facebook group. Make customers feel seen and valued.
• •Emphasize Core Values: Regularly weave in messages about comfort, cuteness, sustainability, and family into product descriptions, social media posts, and "about us" narratives.
• •Maintain a Consistent Visual Style: Use bright, cheerful imagery and videos that showcase the cuteness and softness of the bamboo products, aligning with the playful and friendly tone.
• •Keep Language Inclusive and Approachable: Use "y'all," "mama," "babe," and other friendly terms that resonate with your target audience, fostering a sense of familiarity and warmth.

Social Perception

Positive and Engaged Customer Base, Desirable Products, Small Business Charm

Copy Examples

• •Y’all ready for this?! 😍 Our brand new [Collection Name] bamboo PJs have just landed, and they’re softer than a cloud and cuter than a button! ✨ Snag yours before they disappear – join our Facebook fam for first dibs! #ToInfinityAndBeyondBamboo #NewDrop #BambooLove
• •Dress your little star in comfort that cares! 🌟 Our bamboo jammies are not just adorable, they’re made with love for your babe and the planet. Sustainable, soft, and oh-so-snuggly! ♻️💚 #EcoBaby #SustainableStyle #BambooBaby
• •Sunday Snuggles Sitch! 🥰 Show us your little ones rocking their TI+BB best today! We LOVE seeing your happy babes. Drop your pics below and let’s spread some cuteness! 👇 #TIBBCommunity #BambooFamily #CuteBabes
• •🚨 MOO-VE IT OR LOSE IT! 🚨 Our [Sale Name] is on and these cozy bamboo treasures are flying faster than Buzz Lightyear! 🚀 Grab your faves at a steal – don’t say we didn’t warn ya! 😉 Link in bio to shop! #BambooSale #LimitedTime #GetYourCozyOn
• •Western Wednesday! 🤠 Which new print are you lassoing first? [Poll: Print A vs. Print B] Head to our FB group for a sneak peek of the full collection dropping FRIDAY! ✨ #WesternWear #BambooKids #SneakPeek