Brand Tone

Elegant & Sophisticated, Romantic & Evocative, Informative & Aspiring

Brand Values

• •Quality & Craftsmanship
• •Emotional Connection & Memory
• •Accessible Luxury/Value
• •Individuality & Self-Expression

Best Practices

• •Embrace Evocative Language: Use words that appeal to emotions, memories, and sensations. Think storytelling rather than just listing features. Describe how a scent *feels* or what it *inspires*, not just what it smells like.
• •Maintain an Elegant & Sophisticated Vocabulary: Choose words that reflect the quality and aspirational nature of the brand. Avoid overly casual slang or overly technical jargon unless explaining perfume composition clearly.
• •Incorporate French Sparingly & Meaningfully: While product names are French, ensure marketing copy in English is clear and relatable. The French element should add to the allure, not create a barrier. The name "Toi et Moi" itself is a strong anchor.
• •Focus on the "You and Me" Connection: Continuously weave the theme of connection, shared moments, or personal identity into the narrative. Perfume is personal but also about how we connect with others.
• •Ensure Visual & Textual Harmony: The elegance projected by the photography and website design should be mirrored in the copy. The tone of the text should feel like a natural extension of the visual brand identity. If visuals are minimalist and chic, the copy should be concise and refined.

Social Perception

Emerging Brand, Positive In-Site & Direct Customer Feedback (Limited Data), Mixed Third-Party Platform Reviews, Visually Appealing, Turkish Origin/Market Focus

Copy Examples

• •Instagram Post (Image: Perfume bottle with soft, romantic lighting): Toi et Moi. More than a fragrance, it’s a memory waiting to unfold. Discover Amour Silhouette – the scent of moments cherished, the echo of love’s first blush. What memory will you create? #ToiEtMoiParfum #AmourSilhouette #ScentOfLove #ElegantFragrance #RomanticPerfume
• •Product Description Snippet (for a new, sophisticated unisex scent): Introducing 'Mystique Éternel' – an enigmatic dance of rare oudh and velvety rose, deepened by a whisper of amber. Crafted with the finest essences from Grasse, this is not just a perfume, but an invisible signature of your unique story. Unveil your mystique. #ToiEtMoi #MystiqueEternel #NichePerfumery #FrenchEssence #TimelessScent
• •Website Banner Text: Toi et Moi Parfum: Where French elegance meets the art of personal storytelling. Explore our selective series, crafted to evoke your most cherished emotions.
• •Email Marketing Subject Line: Unlock a World of Sensation: Your Toi et Moi Journey Begins. Body Snippet: Dear [Customer Name], At Toi et Moi Parfum, we believe scent is an intimate language. Each bottle holds a promise – of quality, of emotion, of a lingering impression. Discover the fragrance that speaks to you, crafted with passion and the timeless allure of French perfumery.
• •Short Ad Copy (e.g., for social media ads): Find your signature. Feel the emotion. Toi et Moi Parfum. Exquisite fragrances for you, and for those you draw close. Shop the collection now. [Link] #YouAndMePerfume #LuxuryScents #FragranceLover