Brand Tone

Professional & Authoritative, Supportive & Educational, Quality-Focused, Community-Oriented (for Professionals), Trustworthy & Established

Brand Values

• •Quality: Providing high-performance, reliable products to professionals is a core tenet.
• •Education & Empowerment: Equipping beauty professionals with the knowledge and skills to use their products effectively and safely.
• •Partnership & Support: Acting as a supportive partner to salons, spas, and beauty professionals in Canada.
• •Professionalism: Upholding high standards in product distribution, training, and customer service.
• •Safety & Responsibility: Demonstrated by CBON Group's focus on infection control education, implying a broader commitment to the well-being of both professionals and their clients.

Best Practices

• •Maintain a Professional Lexicon: Use industry-specific terminology correctly and avoid overly casual slang. The tone should be knowledgeable and expert, catering to beauty professionals.
• •Emphasize Education and Expertise: Regularly include references to training, best practices, and the science/art behind the products. This reinforces the brand as an authority and a resource.
• •Showcase Quality and Results: Consistently highlight the superior quality, longevity, and transformative effects of RefectoCil products, using descriptive and benefit-driven language. Before-and-after imagery on social media complements this.
• •Speak to the Professional Audience: Address the needs, challenges, and aspirations of estheticians, salon owners, and beauty therapists directly. Frame product benefits in terms of how they help professionals enhance their services and client satisfaction.
• •Be Consistent Across All Channels: Ensure the tone of voice is harmonious across the website, social media, email communications, and training materials. Whether it's a product description, a blog post, or a social media caption, it should clearly sound like it's coming from the same trusted, professional source.

Social Perception

Beauty professionals generally perceive RefectoCil (and by extension, its distributors like TW GOPEN) as a trusted, high-quality brand essential for lash and brow services. The availability of training and support is likely valued. End consumers experience the RefectoCil brand through their salon services, leading to a positive perception of the product line. TW GOPEN, through its association with RefectoCil and CBON Group, is perceived as an established and knowledgeable player in the Canadian professional beauty market, committed to product excellence and industry best practices.

Copy Examples

• •Headline: Elevate Your Artistry with RefectoCil: Canada's Professional Choice for Lash & Brow Styling. Body: For over 25 years, TW GOPEN has been the trusted partner for Canadian beauty professionals, delivering the unparalleled quality of RefectoCil. Empower your services with vibrant, long-lasting tints and comprehensive training. Discover the difference expertise makes. Call to Action: Explore Our Product Range & Training Academy.
• •Headline: Beyond the Tint: Build Your Brow & Lash Business with Expert Support. Body: At TW GOPEN, we offer more than just world-class RefectoCil products. We provide the education, resources, and dedicated support Canadian professionals need to thrive. From advanced tinting techniques to business insights, we're invested in your success. Call to Action: Become a RefectoCil Certified Professional.
• •Headline: Consistent Results, Confident Clients: The RefectoCil Promise, Delivered by TW GOPEN. Body: Ensure every client leaves thrilled. RefectoCil’s renowned Austrian-made formulas guarantee rich colour and lasting definition. As Canada’s master distributor, TW GOPEN ensures you have access to the best, backed by our commitment to service excellence. Call to Action: Shop Authentic RefectoCil Products.
• •Headline: Unlock Your Potential: Master Lash & Brow Tinting with RefectoCil & TW GOPEN. Body: Transform your clients' look with the art of professional tinting. Our RefectoCil certification programs, offered through TW GOPEN, provide the in-depth knowledge and hands-on skills to create stunning, perfectly defined lashes and brows. Call to Action: View Upcoming Workshops & Certifications.
• •Headline: Quality You Can Trust. Support You Can Count On. That’s TW GOPEN & RefectoCil. Body: Canadian beauty professionals choose RefectoCil for its proven performance. They choose TW GOPEN for our unwavering dedication to their growth and success. Partner with us for premium products and expert guidance. Call to Action: Open Your Professional Account Today.