Brand Tone

Warm, friendly, compassionate, inclusive, uplifting, approachable, and personal, focusing on love, unity, and support.

Brand Values

• •Connection and Togetherness
• •Social Responsibility and Charity
• •Quality and Comfort
• •Celebration of Relationships

Best Practices

• •Lead with Empathy: Always communicate from a place of understanding and compassion, especially given the brand's association with sensitive charitable causes.
• •Celebrate Your Community: Actively feature user-generated content, stories, and testimonials to reinforce the brand's community focus and provide authentic social proof.
• •Be Transparent About Your Mission: Clearly and regularly communicate the brand's charitable partnerships and the impact of customer purchases to build trust and reinforce brand values.
• •Use Inclusive and Positive Language: Employ words that unite and uplift, avoiding jargon or overly corporate language to maintain an approachable and friendly tone.
• •Maintain Visual Consistency: Ensure that all visuals (photos, graphics) align with the warm and inviting tone of the copy, using high-quality images of real people sharing moments of connection to amplify the brand's message.

Social Perception

Highly positive; customers praise the brand for its charitable contributions and high-quality products. It is viewed as more than just a sock company, but as a purpose-driven and sincere brand that facilitates expressions of love and support, both personally and for a greater cause.

Copy Examples

• •Step Together, Stand Together. Our matching socks are more than just a pair; they're a symbol of your connection. A portion of every sale supports a cause close to our hearts.
• •From our family to yours, we believe in the power of togetherness. ❤️ Every pair of our cozy socks is a reminder that you're never walking alone. Tag someone who makes you feel whole! #TogetherSocks #Connection #Love
• •Looking for a meaningful gift? Give the gift of comfort and connection with Together Socks. Not only will you warm their feet, but you'll also warm your heart knowing you're supporting a great cause with every purchase.
• •Crafted for comfort and designed for connection. Our classic pink socks are made with a soft, cushioned sole perfect for everyday adventures together. Best of all, 50% of the profits from this pair go directly to Tommy's to help end baby loss.
• •A little something to bring you closer.