Brand Tone

Inspirational and Empowering, avoiding preachy or guilt-inducing tones, focusing on simple, smart, and achievable steps. Also Passionate and Founder-led, reflecting authenticity and personal commitment.

Brand Values

• •Sustainability
• •Community
• •Innovation
• •Transparency
• •Pragmatism

Best Practices

• •Lead with Empowerment, Not Guilt: Always frame the message positively. Focus on the benefits and ease of making a sustainable choice, rather than shaming consumers for using disposable products. Use encouraging and inclusive language like "Join the movement" and "Every small step counts."
• •Balance Mission with Practicality: While the "why" (saving the planet) is crucial, the "how" (product benefits) is what drives conversion. Clearly communicate the practical advantages: it saves money, it's dishwasher safe, it works on multiple surfaces, it's versatile (oven, freezer, microwave). Address potential customer skepticism by being direct about usability.
• •Use the Founders' Story to Build Authenticity: The story of Arshya and Nicholas is a powerful asset. Weave it into "About Us" pages, social media posts, and email campaigns to create a personal connection and reinforce the brand's passionate, human-centric identity.
• •Highlight "Swissness" and Quality: Emphasize the Swiss origin to connote quality, innovation, and reliability. This is a key differentiator in a global market and builds trust, especially with the domestic audience.
• •Leverage Community and Social Proof: Continuously reference the growing number of users ("over 5,000 Swiss households"). Encourage user-generated content by asking followers to share how they use their Wrap-its. This reinforces the "Together Eco" concept and builds a community of advocates.

Social Perception

Perceived as an innovative and mission-driven Swiss startup, known for its rapid growth and credibility, offering high-quality products. Seen as a leader in the plastic-free movement, though some users perceive a gap between its innovative concept and practical everyday application.

Copy Examples

• •Keep freshness in and plastic out. Our Wrap-its aren't just a replacement for cling film—they're an upgrade for your kitchen and a promise to our planet. Flexible, washable, and endlessly reusable. What will you protect with yours? #Togeco #PlasticFree #SustainableKitchen
• •Done with disposable? That frustrating roll of single-use plastic has a better, smarter alternative. Togeco Wrap-its seal bowls, cover food, and even go in the oven. One solution, zero waste. Join over 5,000 Swiss households making the change. Shop now and get 10% off your first order.
• •The Last Kitchen Foil You'll Ever Need. Simple, Sustainable, Swiss.
• •Small step, big impact. Here's how. See how one change in your kitchen can help turn the tide on plastic waste...
• •Things in my kitchen that just make sense. No more this... or this. Just this. Upgrade your kitchen game! ♻️ #SustainableSwaps #EcoHacks #Togeco #KitchenGadgets