Brand Tone

Passionate & Enthusiastic, Knowledgeable & Experienced, Community-Focused, Direct & Unapologetic, Sometimes Humorous/Playful

Brand Values

• •Old-School Renaissance/Respect for Tradition
• •Content-Driven
• •Quality & Depth
• •Creator-Led
• •Independence & Advocacy
• •Challenge & Consequence

Best Practices

• •Embrace the "Old-School" Ethos: Consistently highlight the challenging, rewarding nature of your games. Use language that evokes classic fantasy and the spirit of early RPGs. Don't be afraid to mention difficulty or the potential for character peril – it's a selling point for your target audience.
• •Speak as Passionate Gamers: Let your genuine enthusiasm for TTRPGs shine through. Share anecdotes (even if brief), talk about the joy of creation, and connect with your audience on a peer-to-peer level.
• •Be Direct and Confident: Reflect the company's straightforward approach. Clearly state what your products offer and what makes them unique (e.g., system compatibility, depth of content, challenging gameplay). Avoid overly corporate or watered-down language.
• •Foster Community and Legacy: Reference the history of the company (including Necromancer Games where appropriate) and the long-standing community. Highlight the fact that many adventures are born from actual play, adding authenticity.
• •Maintain a Visually Consistent Old-School Aesthetic: While this applies more to art, ensure your copy complements the often classic, gritty, or epic fantasy artwork that Frog God Games is known for. The words should feel like they belong in the same world as the illustrations.

Social Perception

Respected & Established, Known for "Old-School" Difficulty, Prolific & High Volume, Loyal Fanbase, High-Quality Production (Physical Books), Principled Stand on OGL, Associated with Key Figures

Copy Examples

• •Headline: Dare to delve where others falter? Body: Frog God Games crafts legendary adventures that don't pull punches. Prepare for true challenge, real consequences, and the glory of earning your victory. This is old-school grit, forged for modern heroes.
• •Headline: Beyond the Hand-Holding. Beyond the Predictable. Body: We've been in the trenches of tabletop gaming since the beginning. Frog God Games delivers sprawling worlds and epic sagas born from decades of play. No shortcuts, just pure, unadulterated adventure. Are you ready?
• •Headline: Remember When Dungeons Were Dangerous? We Do. Body: Frog God Games resurrects the thrill of classic role-playing. Our tomes are filled with intricate plots, formidable foes, and the kind of challenges that forge heroes. This isn't just a game; it's an experience.
• •Headline: For Gamers, By Gamers. No Compromises. Body: We live and breathe TTRPGs. That's why Frog God Games is committed to delivering the most immersive and challenging content out there. Explore The Lost Lands, conquer Rappan Athuk – your legend awaits.
• •Headline: The Dice Don't Lie. Neither Do We. Body: At Frog God Games, we believe in the thrill of the unknown and the satisfaction of overcoming true adversity. Our adventures are designed to test your wits, courage, and a little bit of luck. Step into a world of classic fantasy.