Brand Tone

Friendly and Approachable, Local and Community-Oriented, Relaxed and Casual, Helpful and Informative, Enthusiastic about Cycling and Tofino

Brand Values

• •Quality and Reliability: Offering well-maintained, high-quality bikes, including brands like Giant, Liv, and locally designed Cypre Bikes.
• •Customer Service: Aiming for friendly and helpful interactions.
• •Accessibility and Convenience: Easy rental process, walk-up availability (though reservations are recommended for groups in peak season), and a prime location.
• •Local Experience: Encouraging exploration of Tofino's natural beauty (beaches, paths) by bike.
• •Supporting the Cycling Community: Providing repair services and selling used bikes.

Best Practices

• •Stay Friendly and Conversational: Use 'you' and 'we' to create a direct connection. Keep language simple, clear, and welcoming. Avoid overly technical jargon.
• •Emphasize Local Knowledge and Passion: Share tips about the best local spots to bike, ideal times for beach riding, or interesting sights along the paths. Show genuine enthusiasm for Tofino and cycling.
• •Highlight Ease and Convenience: Focus on how Tofino Bike makes it easy for customers to rent bikes and enjoy their ride (e.g., location, walk-up availability, quality of bikes requiring less hassle).
• •Use Evocative, Positive Language: Words like 'stunning,' 'magic,' 'explore,' 'adventure,' and 'fun' can help paint a picture of the Tofino cycling experience.
• •Maintain a Helpful and Informative Stance: Anticipate customer questions (like those on their FAQ page) and provide clear, concise answers in your copy. Be upfront about what you offer (and don't offer, e.g., e-bikes).

Social Perception

A reliable and go-to spot for bike rentals in Tofino, particularly for beach cruisers and family biking. A friendly, local business that contributes to the Tofino tourism experience. Knowledgeable about local cycling routes and conditions. A key service provider that enables visitors and locals to enjoy the extensive network of paths and beach riding opportunities in the area.

Copy Examples

• •Headline: Explore Tofino on Two Wheels! Body: Grab one of our comfy beach cruisers and feel the sand between your… well, almost! Our bikes are perfect for exploring Tofino's stunning beaches and scenic paths. Your friendly neighbourhood bike shop is ready to get you rolling!
• •Headline: Tofino Adventures Start Here. Body: From easy rides along the ʔapsčiik t̓ašii path to cruising Chesterman Beach at low tide, we’ve got the perfect bike for your Tofino exploration. Quality rentals, friendly advice, and all the local tips you need.
• •Headline: No Greasy Chains, All Tofino Gains! Body: Our popular belt-drive beach cruisers mean no mess, just smooth sailing (or pedaling!) on the sand. Discover the magic of Tofino at your own pace. Swing by the shop in the Live to Surf complex!
• •Headline: Family Fun? We've Got Wheels for Everyone! Body: Planning a family bike ride? We offer a great selection of kids' bikes, child seats, and chariots so the whole crew can join in on the Tofino cycling fun. Let's make some memories!
• •Headline: Your Tofino Ride, Sorted. Body: Need a reliable bike for exploring or a quick tune-up for your own? Our full-service shop has you covered. Locally owned and passionate about pedaling in paradise.