Tono de Marca

Creative Professionalism, Approachability, and Authoritativeness

Valores de Marca

• •Clarity & Simplicity
• •Creativity & Originality
• •Collaboration & Partnership
• •Expertise & Quality
• •Authenticity

Mejores Prácticas

• •Write Like You Speak (If You're Keren): Maintain the first-person, personal voice across all platforms. Whether it's a blog post or a social media update, it should sound like it's coming directly from a helpful expert.
• •Embrace the 'Doodle' Metaphor: Continue using the language of creativity asdoodles, scribbles, sketches, ideas asd to describe the process of content creation. It's a unique brand asset that makes professional services feel more accessible.
• •Balance Creativity with Authority: While the tone is fun, always bring it back to the client's benefit and the professional outcome. Start with a creative hook, but close with a clear, confident statement about the value delivered.
• •Focus on Clarity Above All: The brand's promise is clear messaging. Every piece of copy produced, for itself or for clients, must be a shining example of this principle. Avoid technical jargon and corporate fluff.
• •Always Be Guiding: Frame content as helpful advice, not just a sales pitch. Use posts, articles, and emails to educate your audience on the importance of good copy, thereby building trust and establishing authority long before they decide to buy.

Percepción Social

Perceived as a trusted expert, a creative problem-solver, and reliable and professional.

Ejemplos de Copy

• •Your ideas are brilliant. Your website copy should be too. Let's stop doodling and start building your brand's voice.
• •Does your 'About Us' page sound more like a 'Them and a Stranger' page? Let's fix that. Your story is your greatest asset asdit's time to tell it with clarity and confidence. #Copywriting #BrandStorytelling
• •Scribbles, doodles, and a plan for your content.
• •I take your passion and expertise and translate it into words that connect and convert. Think of me as your brand's interpreter asdturning complex concepts into compelling copy that your customers will love.
• •Ready to transform your message? Let's have a chat. No jargon, no pressure asdjust a conversation about where you want your business to go.