Brand Tone

Aspirational, vibrant, and social, yet sophisticated and accessible. The language is celebratory, encouraging, and focused on experience, positioning the brand as a premium and essential part of modern social gatherings using evocative and chic words.

Brand Values

• •Quality and Origin
• •Authenticity
• •Celebration of Moments
• •Convenience and Modernity
• •Inclusivity

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of only describing the product (e.g., "Canned wine"), focus on the experience it enables ("The freedom to celebrate anywhere"). The copy should sell the moment, not just the drink.
• •Use Evocative, Sensory Language: Employ descriptive words that appeal to taste, sight, and feeling. Use terms like "vibrant," "crisp," "brilliant," and "harmonious" as found in your current product descriptions to maintain a premium feel.
• •Embrace the #BeToff Philosophy: Consistently integrate the slogan "#BETOFF. NO HAY NADA MAS ATREVIDO QUE SER AUTÉNTICO" into campaigns. This repetition will help to overwrite the traditional slang meaning of "toff" and build a new, brand-specific definition centered on authenticity.
• •Maintain a Visually-Driven Narrative: Ensure all copy is paired with high-quality, vibrant visuals of the product being enjoyed in aspirational but relatable social settings. The text should complement the image, telling the story the picture has started.
• •Keep it Concise and Energetic: Especially for social media, use short, impactful sentences and an upbeat, confident tone. Ask questions to engage the audience and use celebratory calls to action.

Social Perception

The perception is primarily shaped by curated content and influencer marketing, presenting the brand as trendy and desirable for a young, social demographic. The name "Toff" poses a potential friction due to its traditional slang meaning conflicting with the brand's message of authenticity, though the brand attempts to redefine it with #BeToff.

Copy Examples

• •The city is yours. The moment is ours. Sunset views and sparkling sips. This is what it's all about. #BeToff
• •Authenticity tastes like this. Our Rioja Rosé, crafted for the moments you want to remember. Vibrant, fresh, and ready for your next adventure.
• •Don't wait for a reason. Create one. TOFF DRINKS. The best of Spain, ready for anything. #BeToff
• •Your weekend just got an upgrade. Why settle for the usual? Bring the quality of Rioja wine to your next get-together, no corkscrew required. Spontaneous, authentic, and perfectly chilled. That's the TOFF way.
• •Premium wine. No reservations needed. We've canned the finest Italian Prosecco so your celebrations don't need to have limits. From mountain tops to beach towels, your new favorite bubbly is ready to go.