Brand Tone

Whimsical & Playful, Personal & Relatable, Creative & Expressive, Nostalgic & Slightly Kitschy

Brand Values

• •Self-Expression & Individuality
• •Joy & Optimism
• •Creativity & Artistry
• •Community & Connection
• •Authenticity

Best Practices

• •Embrace Whimsy & Playfulness: Continue using imaginative language, creative product names, and the Strawberry concept as a recurring motif. Don't be afraid to be a little silly or unconventional.
• •Keep it Personal & Relatable: Maintain the informal, friendly voice (like using xoxo, <3, and first names in blog posts/newsletters). Share behind-the-scenes glimpses or personal anecdotes where appropriate to strengthen the connection with the audience.
• •Champion Self-Expression: Ensure copy always encourages customers to be themselves and use TFAS products to reflect their unique personalities and lush, inner lives.
• •Infuse Nostalgia & Pop Culture (Authentically): When referencing retro themes or pop culture, ensure it feels genuine to the brand's voice and isn't forced. This will resonate with the target audience.
• •Maintain Visual & Verbal Cohesion: Ensure the playful, creative, and slightly chaotic verbal tone is consistently matched by the visual elements on the website and social media. The pastorally ecstatic chaos should be a feeling evoked by both words and images.

Social Perception

Unique and Niche, Fun and Youthful, Artistic and Indie, Relatable and Approachable

Copy Examples

• •Instagram Post (New Necklace): Unlock your inner sparkle ✨🍓 Our new 'Cosmic Strawberry Dream' necklace just dropped! Perfect for adding a sprinkle of magic to your everyday. Get yours and let your joyful chaos shine! xoxo #ToFashionAStrawberry #NewJewelry #WhimsicalStyle
• •TikTok Video (Styling a Tee): Serving looks & 'pastorally ecstatic chaos' 😉🍓 Styling our 'Being Annoying Is Not A Crime' tee – because being YOU is always in fashion. How would you rock it? Show us! #TFAS #StyleChallenge #ExpressYourself #StrawberryVibes
• •Website Banner (General): To Fashion A Strawberry: Wear Your Weird, Wonderful World. 🍓 Explore jewelry, apparel & accessories that celebrate your unique inner life. Let's make the world a little more joyful, one strawberry at a time. <3
• •Email Newsletter Subject: 🍓✨ Freshly Picked Just For You! + Our New TFAS Playlist! 🎶 Body Snippet: Hey Strawberry Dreamers! Hope you're blooming. We've just added some super cute new arrivals that we think your inner child (and your awesome adult self) will adore. Plus, Callie's curated a new Spotify playlist to get you through the week with maximum joy. Listen here & shop the sweetness! xoxo The TFAS Team
• •Product Description (Sticker): Stick a little 'Strawberry' hope wherever you go! 🍓 This 'Utopia is Possible' sticker isn't just cute, it's a tiny reminder that our lush inner lives can dream big. Perfect for your laptop, water bottle, or that secret spot that makes you smile. Approx 3x3 inches of pure joy. #TFAS #StickerLove #EcstaticChaos