Brand Tone

Professional and Established, Supportive, Service-Oriented, Traditional yet Forward-Thinking, Quietly Confident

Brand Values

• •Longevity and Experience
• •Partnership (with IBDs)
• •Quality and Value
• •Honesty and Fairness
• •Service
• •Integrity
• •Innovation (through distributed brands)

Best Practices

• •Emphasize Partnership in B2B Communications: Consistently use language that frames the relationship with dealers as a collaborative partnership, focusing on mutual success (e.g., "growing together," "your success is our business").
• •Highlight Heritage and Trust: Weave in the company's long history and foundational values of honesty, fairness, and integrity into communications to build and maintain trust.
• •Maintain a Professional and Knowledgeable Voice: Copy should reflect expertise in the cycling industry and the products distributed. Avoid overly casual or slang-filled language. Be clear, confident, and informative.
• •Focus on Service and Support: Ensure that customer service accessibility and commitment are evident in all relevant communications, reinforcing the "legendary service" claim.
• •Be Clear and Direct: Reflect the "old world values" with straightforward, no-nonsense communication. While "forward-thinking," the tone doesn't need to be flashy, but rather reliable and clear about the value offered.

Social Perception

Reliable Distributor, Good Customer Service (when engaged), Low Direct-to-Consumer Profile, Industry Fixture, Associated with Quality Brands, Responsive in Recalls

Copy Examples

• •Headline: Partner with Legacy. Build Your Future. Body: For over 75 years, Todson Inc. has been the trusted partner for independent bicycle dealers, delivering quality brands and unwavering support. We understand your business. Let's grow together.
• •Headline: More Than Distribution. It's a Partnership. Body: At Todson, we offer more than just leading cycling brands. We provide the expertise, service, and "old world values" of honesty and fairness to help your dealership thrive in a dynamic market.
• •Headline: The Brands Riders Ask For. The Support Dealers Rely On. Body: Stock Topeak, OnGuard, Elite, and Velox with confidence. Todson Inc. ensures you have the innovative products your customers want, backed by service that understands your needs.
• •Headline: 75 Years Strong: Your Success is Our Business. Body: Todson Inc. isn't just a supplier; we're a cornerstone of the US cycling industry, committed to the prosperity of IBDs through genuine value and legendary customer support.
• •Headline: Quality. Integrity. Service. The Todson Promise to Your Dealership. Body: We connect you with premier cycling accessories and stand behind every product with a commitment to fairness and support that has defined our family business since 1946.