Brand Tone

Authentic, Empowering, Warm, Conscious, and Celebratory.

Brand Values

• •Cultural Heritage & Authenticity: Dedicated to preserving and promoting genuine Latin American (specifically Mexican) culinary traditions in a plant-based format.
• •Health & Wellness: Committed to providing delicious, plant-forward foods that contribute to a healthier lifestyle without compromising on flavor.
• •Accessibility & Inclusivity: Striving to make plant-based eating easy, enjoyable, and accessible to everyone, regardless of their cooking experience or dietary background, by using familiar cultural touchstones.
• •Community Empowerment & Equity: Supporting home cooks, fostering a sense of community, advocating for food justice, and championing representation as a Latina and woman-owned business.
• •Ethical & Sustainable Practices: Operating with a commitment to non-GMO ingredients, environmental responsibility (as a 1% for the Planet member), and social consciousness.

Best Practices

• •Embrace Cultural Storytelling: Always weave in elements of Latin American heritage, tradition, and "Abuelita-approved" authenticity in your narratives. Use Spanish words or phrases where appropriate and natural (e.g., "sabor," "familia," "fiesta").
• •Speak with Warmth and Inclusivity: Address your audience as part of a community. Use welcoming language that invites everyone to enjoy plant-based Latin cuisine, regardless of their background.
• •Highlight Empowerment and Education: Frame your products and content as tools that empower home cooks to create delicious and healthy meals. Share knowledge, recipes, and tips generously.
• •Be Transparent About Values: Consistently mention your commitments: plant-based, non-GMO, Latina-owned, 1% for the Planet, etc. This reinforces trust and appeals to conscious consumers.
• •Maintain a Vibrant and Positive Voice: Reflect the joy and richness of Latin culture and plant-based eating. Use enthusiastic and celebratory language, accompanied by vibrant visuals where possible.

Social Perception

Todo Verde Shop is widely perceived positively as a Culinary Authority, Mission-Driven & Inspiring, Innovative & Culturally Relevant, Trustworthy & Community-Focused, and A Symbol of Representation.

Copy Examples

• •Instagram Post (Image: Vibrant Al Pastor Tacos made with jackfruit): Unlock the true taste of Mexico, plant-based style! 🌮✨ Our Al Pastor Seasoning brings that authentic, smoky-sweet flavor you crave, straight from Abuelita's kitchen to yours. Made with love, tradition, and all-natural ingredients. Who’s ready for a fiesta in every bite? #TodoVerde #PlantBasedMexican #AlPastor #TrueToCulture
• •Email Newsletter Subject: Bring Nostalgia Home with Our Carnitas Seasoning!: Remember those Sunday family meals? Recreate those cherished flavors with our plant-based Carnitas Seasoning! Earthy, umami-rich, and crafted by Chef Jocelyn Ramirez to honor our heritage. It’s more than a meal; it’s a memory. Get yours and start cooking up some love. #TodoVerdeKitchen #VeganCarnitas #LatinFlavors
• •Website Banner: Flavor That Unites. Values That Inspire.: At Todo Verde, we’re more than just seasonings. We’re a celebration of culture, a commitment to health, and a community built on authentic Latin flavors. Discover delicious, plant-forward meals that are good for you and the planet. Join us! #TodoVerdeShop #LatinaOwned #PlantPowered
• •Facebook Ad (Targeting foodies interested in healthy eating): Tired of compromising flavor for health? Todo Verde brings you the best of both worlds! 🎉 Our chef-curated Mexican seasonings make plant-based eating an explosion of authentic taste. Non-GMO, gluten-free, and 100% delicious. Make your next meal an adventure! Shop now for 20% off your first order. #HealthyLatinFood #VeganRecipes #TodoVerde
• •TikTok Video Caption (Quick recipe demo for Tinga tostadas): Spice up your weeknight! 🌶️ Quick, easy, and SO flavorful plant-based Tinga tostadas using our signature seasoning. Bold chipotle, sweet panela, tangy tomato – it’s a vibe! What are you making with #TodoVerde tonight? #TingaTuesdays #VeganMexican #EasyRecipe #LatinxOwned