Brand Tone

Practical & Solution-Oriented, Caring & Empathetic, Friendly & Approachable, Quality-Conscious & Trustworthy, Enthusiastic & Passionate

Brand Values

• •Functionality & Practicality
• •Animal Welfare & Comfort
• •Sustainability & Eco-Friendliness
• •Quality & Durability
• •Customer Satisfaction
• •Canadian Identity
• •Passion for Dogs & a Shared Lifestyle

Best Practices

• •Always Speak from the "Dog Owner" Perspective: Connect with the audience by sharing relatable experiences and understanding their challenges and joys. Use "we" when referring to the brand as fellow dog lovers.
• •Highlight Practical Benefits Clearly & Concisely: Focus on how the products solve specific problems (e.g., "keeps belly dry," "saves cleanup time"). Use straightforward, benefit-driven language.
• •Infuse Warmth and Care: Let the love for dogs shine through. Use friendly, approachable language. Phrases like "furry friend," "adventurous pup," and "happy trails" can help.
• •Reinforce Core Values Consistently: Regularly mention key values like "Made in Canada," "eco-friendly," "quality," and "functionality" in product descriptions, social media posts, and "About Us" sections.
• •Maintain a Helpful and Supportive Voice: Especially in FAQs, customer service interactions, and instructional content, adopt a tone that is patient, understanding, and eager to help customers find the best solutions for their dogs, just as seen in their positive customer service reviews.

Social Perception

Positive Customer Experiences, Appreciation for Customer Service, Trusted for Quality and Canadian Manufacturing, Eco-Conscious Appeal, Innovative Problem Solver

Copy Examples

• •Headline: Muddy Paws, Happy Dog, Clean Home. Yes, It's Possible! Body: Say goodbye to post-walk cleanup battles! Our Canadian-made Belly Bib protects your adventurous pup from dirt, slush, and burrs, so you can both enjoy the great outdoors without the mess. Lightweight, comfy, and eco-friendly – because happy trails shouldn't mean a dirty house. *GET DIRTY, STAY CLEAN.* Call to Action: Shop Belly Bibs & Love Your Walks Again!
• •Headline: Rain? Snow? Mud? Bring It On. Your Dog's Covered. Body: Don't let the weather dictate your dog's fun. T.O. Dogswear’s waterproof Belly Bibs and attachable Leggings offer ultimate underbody protection, keeping your furry friend clean and dry, no matter the adventure. Designed by dog lovers, for dog lovers. Call to Action: Discover All-Season Protection.
• •Headline: Happy Dog, Happy Planet, Happy You. Body: We believe in wagging tails and a healthier earth. That's why our Belly Bibs are proudly made in Canada from up to 23 recycled plastic bottles! Keep your pup comfy and clean while making a choice you can feel good about. Call to Action: Shop Eco-Friendly Gear Today!
• •Headline: Finally! A Coat Your Dog Will Actually *Want* to Wear. Body: Is your pup a coat-hater? Many of our customers tell us their fussy dogs love our lightweight Belly Bibs! Designed for maximum comfort and freedom of movement, it’s the barely-there feel that keeps them protected without the fuss. Call to Action: Find the Perfect Fit for Your Fussy Friend.
• •Headline: From Our Pups to Yours: A Solution Born from Experience. Body: As a mother-daughter team of lifelong dog owners, we got tired of the endless cleanup. So we designed T.O. Dogswear – practical, durable, and stylish gear to make every walk a joy, not a chore. Made with love, right here in Canada. Call to Action: Read Our Story & Join the T.O. Dogswear Family.