Brand Tone

Functional, Informative, Commercial and Sales-Oriented, Approachable

Brand Values

• •Variety/Selection
• •Accessibility
• •Customer Service
• •Practicality/Functionality

Best Practices

• •Prioritize Clarity and Information: Ensure that product descriptions and marketing messages clearly communicate the features, benefits, and uses of the chairs. Avoid overly technical jargon unless speaking to a specialized audience (e.g., high-end ergonomic chairs).
• •Highlight Variety and Solutions: Leverage the "Todo en Sillas" name by emphasizing the breadth of their selection and how it solves different customer needs (e.g., "The perfect chair for your home office is here," "Find seating solutions for every room").
• •Maintain an Approachable and Helpful Voice in Customer Interactions: When responding to comments or inquiries on social media or through customer service channels, be polite, helpful, and aim to resolve issues or provide information efficiently.
• •Use Clear Calls to Action: Guide the user on what to do next, whether it's "Shop Now," "Learn More," "Explore Collection," or "Contact Us."
• •Be Consistent Across Platforms: While the exact phrasing might differ slightly between the website, social media, and email, the core tone (functional, informative, value-driven, approachable) should remain consistent to build brand recognition and trust.

Social Perception

Provider of Variety, Transactional Relationship, Dependent on Product and Service Quality

Copy Examples

• •Headline (Website Banner): "Find Your Perfect Chair: Explore Our Extensive Collection for Office, Home, and Gaming."
• •Product Description Snippet (Office Chair): "Ergonomically designed for maximum comfort and productivity. Adjust lumbar support, height, and armrests to create your ideal workspace. Built with durable materials for long-lasting use."
• •Social Media Post (Facebook Promotion): "Upgrade your comfort! 🛋️ This week, get 15% off all dining chair sets. Perfect for family gatherings or a stylish kitchen update. Shop now: [Link]"
• •About Us Snippet (Website): "At Todo en Sillas México, we believe everyone deserves a comfortable and functional chair. That's why we offer a vast selection to suit every need and style, from ergonomic office solutions to a welcoming seat for your home."
• •Email Subject Line (Newsletter): "New Arrivals: Discover the Latest in Seating Comfort & Style"