Brand Tone

friendly, enthusiastic, and slightly quirky/playful

Brand Values

• •Uniqueness and Novelty
• •Customer Satisfaction & Trust
• •Fun and Enjoyment
• •Quality and Craftsmanship
• •Efficiency and Reliability

Best Practices

• •Embrace the "Dealer" Persona: Consistently use the slightly mischievous but ultimately helpful "Dealer" voice. This allows for a playful and informal connection with the audience. Think of it as getting an inside scoop on cool products.
• •Inject Enthusiasm and Fun: Use exclamation points judiciously, vibrant adjectives, and a generally upbeat tempo in your writing. Highlight the joy and novelty of the products.
• •Use Quirky Language and Emojis (like the 🦝): Don't be afraid to use slightly informal language, puns (if appropriate for the product), and the brand's signature raccoon emoji to reinforce the playful and unique identity.
• •Focus on the "Extraordinary": Continuously reiterate the "Alles, ausser gewöhnlich!" (Everything, except ordinary!) philosophy by highlighting what makes each product special, unusual, or a great find.
• •Maintain a Friendly and Approachable Demeanor: Even with the playful "dealer" aspect, the underlying tone should always be helpful, customer-focused, and transparent, reflecting their stated values of customer satisfaction and trust.

Social Perception

Customers generally perceive to.derdealer.ch positively, with a high rating on review platforms like Judge.me (4.8 out of 5 stars from 406 reviews). Customers appreciate the product selection, quality, and service. The brand is seen as a provider of unique gifts and interesting items.

Copy Examples

• •Bored of the same old stuff? Your friendly 'Dealer' has scoured the corners of the internet (and maybe a few secret spots 😉) to bring you goodies that are anything *but* ordinary. Dive in!
• •Warning: May cause extreme delight! Our latest haul of unique finds is here, and your inner child (or actual child) is going to thank you. Get ready for some serious fun!
• •Why be normal when you can be... *exceptionally* awesome? We've got the gear to prove it. From mind-bending puzzles to a raccoon's favorite quirky treasures, your next obsession awaits at derdealer.ch! 🦝
• •Tired of yawn-inducing gifts? Be the hero of every occasion with our handpicked selection of the coolest, quirkiest, most 'where-did-you-FIND-that?!' presents. You're welcome.
• •Life's too short for boring. We're on a mission to inject some serious fun into your everyday with products that spark joy, ignite curiosity, and maybe even make you giggle. Explore the extraordinary!