Brand Tone

Nurturing, Reassuring, and Aspirational. Playful Whimsy

Brand Values

• •Minimalism
• •Craftsmanship
• •Joy of Exploration
• •Quality
• •Safety
• •Parent-Conscious Design

Best Practices

• •Emphasize Benefits for Child Development
• •Highlight Quality and Craftsmanship
• •Maintain a Warm and Encouraging Voice
• •Incorporate Playfulness
• •Be Clear and Reassuring about Safety

Social Perception

A provider of high-quality, thoughtfully designed toddler essentials that support development.

Copy Examples

• •First Steps to Fearless Rides. Our balance bikes are more than just a toy; they're the start of an adventure, building confidence and coordination one glide at a time. Discover the joy of movement.
• •Timeless Design, Modern Adventures. Todds combines classic aesthetics with the durability and safety today's parents demand. Crafted for those precious early years of exploration.
• •Nurture Their Independence. With our thoughtfully designed tricycles, watch your little one embrace the thrill of their first rides, developing motor skills and a love for active play.
• •Playful Whimsy, Serious Craftsmanship. Every Todds product is handcrafted with care in India, blending beautiful minimalism with the robustness needed for childhood adventures.
• •Made for Little Explorers, Designed for Peace of Mind. Our non-toxic materials and parent-conscious design mean you can celebrate every milestone with confidence.