Brand Tone

Expert and Knowledgeable, Passionate, Approachable and Customer-Focused, Established and Trustworthy, Quality-Oriented

Brand Values

• •Expertise & Knowledge
• •Customer Service & Honesty
• •Quality & Performance
• •Legacy & Passion
• •Experience-Driven

Best Practices

• •Prioritize Expertise with Clarity: Always showcase deep product knowledge and industry understanding, but explain technical terms and benefits in a way that is accessible to a broad audience, avoiding overly technical jargon unless the context specifically calls for it.
• •Inject Passion Authentically: Let genuine enthusiasm for audio and visual experiences shine through. Use evocative language that conveys the emotional impact of great sound and picture quality (e.g., "spine-tingling home theatre system," "superlative musicality").
• •Maintain a Customer-Centric Approach: Frame copy around the customer's needs, desires, and potential pain points. Emphasize how Todds Hi-Fi listens, guides, and provides solutions rather than just selling products.
• •Reinforce Trust and Legacy: Subtly weave in the brand's long history, family values, and commitment to quality as reasons to trust Todds Hi-Fi for significant investments in home entertainment.
• •Be Invitational and Welcoming: Encourage interaction and visits to the showrooms. Use language that makes potential customers feel comfortable seeking advice, regardless of their current level of audio knowledge. Phrases like "Feel very welcome to visit" or "Book a session" are good examples.

Social Perception

Positive for Expertise and Service, Long-Standing Reputation, Associated with Premium Products, Family Business Appeal, Traditional Retail Experience

Copy Examples

• •Headline: Experience Sound As It Was Meant To Be Heard. Body: For over 60 years, Todds Hi-Fi has been Brisbane's trusted guide to audio excellence. Step into our showroom, and let our passion for perfect sound help you discover your ultimate home entertainment system. We don't just sell equipment; we craft experiences.
• •Headline: Your Questions, Answered by Experts Who Care. Body: Navigating the world of Hi-Fi can be complex. At Todds, our experienced team is here to listen to your needs, explain the technology, and help you find the perfect setup for your space and budget. No jargon, just honest advice you can trust.
• •Headline: More Than a Store, It's a Legacy of Sound. Body: As a family business since 1962, sound is in our DNA. We've seen audio technology evolve, and our commitment to quality and customer satisfaction has never wavered. Visit Todds Hi-Fi and feel the difference passion makes.
• •Headline: Don't Just Hear It. Feel It. Experience True Fidelity. Body: Our dedicated sound lounges are designed for you to truly experience the depth and clarity of high-fidelity audio. Come in, explore our curated selection of the world's best brands, and let your ears guide you.
• •Headline: The Heart of Your Home Entertainment, Crafted by Todds. Body: From stunning 4K projectors to immersive surround sound systems, Todds Hi-Fi offers the expertise and premium components to transform your home. Our team provides everything from initial advice to professional installation and calibration.